Professional Web Design: Techniques and Templates Paperback – Jun 22 2010
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1. Overview of Web Development Today. 2. Designing for the Past, Present, and Future. 3. Things to Consider Before Beginning. 4. Enhancing Usability. 5. Gathering Requirements and Creating a Comp. 6. What Is Needed to Build Mortised Sites. 7. Understanding Graphics. 8. Creating CSS Designs. 9. Case Study: Low-Content CSS Design. 10. Case Study: Medium-Content CSS Design. 11. Case Study: High-Content CSS Design. 12. Case Study: Full-Height Three-Column Layout. 13. Case Study: Background-Based Design. 14. Case Study: A CSS Form. 15. Case Study: Low-Content XHTML Template. 16. Tips and Techniques. 17. Search Engine Optimization (SEO). 18. Conversion Rate Optimization (CRO). 19. Customizing the Designs Included in This Book. 20. Templates Included on DVD.
About the Author
Clint Eccher has more than 18 years of experience designing and/or developing professional websites. He is the owner of A5design, a web design company that not only sub-contracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, local and national non-profit organizations, and small businesses for web design and/or development. In addition to authoring previous editions of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, which has been published in five different languages, he also is the author of ADVANCED PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES.
Most Helpful Customer Reviews on Amazon.com (beta)
The author continues to used the term "mortised" sites in this edition, which is also confusing at first flick, because the definition for the term has changed in the author's mind from what I gather from the reviews was the meaning it had in the 1st-3rd editions. In this edition, "mortised sites" are more simply defined as sites that are NOT built according to two other perspectives: sites that disdain using images and design principles and sites that try to be as artistic as possible in their design. Apparently, "mortised design" used to mean carefully-designed sites that used nested tables and image tricks to make them look as if they were not based on nested tables.
Perhaps the web community today needs a good term for carefully-built sites that use images and design principles with and eye to functionality and ease of use for most users -- I wouldn't know. Understanding, however, what a "mortise and tenon joint" was before reading the book did not help me understand what "mortised design" was in this edition -- the term has practically no intuitive value in CSS-based web design today.
I bought this book because I'm a complete design amateur and I wanted a way to see how the professional design process works. I also wanted a few ideas on the best way to structure my own website(s) in the future. This book delivered.
If you can, buy the e-book. The author discusses color and images in depth -- these discussions are seriously undermined by the fact that the paper book is not printed in color.
It stresses the importance of usability and content.