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Project Unthinkable: A Doctor's Gamble to Save Millions of Lives Hardcover – Nov 10 2018

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Product details

  • Hardcover: 232 pages
  • Publisher: Barlow Book Publishing (Nov. 10 2018)
  • Language: English
  • ISBN-10: 1988025281
  • ISBN-13: 978-1988025285
  • Product Dimensions: 19.9 x 2.2 x 24.1 cm
  • Shipping Weight: 390 g
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About the Author

Dr. Derek Yach led the development of World Health Organization's Framework Convention on Tobacco Control, which imposed strict controls on tobacco throughout the world. After moving to the U.S., he led the global health effort at the Rockefeller Foundation and worked as a Professor of Global Health at Yale University. Then he stunned his colleagues by joining PepsiCo, where he worked with the CEO to turn the chip and soda maker into a healthier business. He served as chief health officer at Vitality, a health and wellness company, and on the Clinton Global Initiative before making his latest move, to collaborate with Philip Morris International on its efforts to dramatically reduce tobacco deaths with smokeless cigarettes. Yach has authored or co-authored over 200 articles on global health in medical journals. Born in South Africa, he is an avid long-distance swimmer and lives in Connecticut, USA.

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Philippe Boucher
5.0 out of 5 starsHelping smokers to quit is what counts.
November 12, 2018 - Published on

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