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Propaganda Paperback – Nov. 27 2018

by Edward Bernays (Author)

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"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Print length

170 pages
Language

English
Publisher

Desert
Publication date

Nov. 27 2018
Dimensions

15.24 x 0.99 x 22.86 cm
ISBN-10

9563100913
ISBN-13

978-9563100914
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Product details

Publisher ‏ : ‎ Desert (Nov. 27 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 170 pages
ISBN-10 ‏ : ‎ 9563100913
ISBN-13 ‏ : ‎ 978-9563100914
Item weight ‏ : ‎ 259 g
Dimensions ‏ : ‎ 15.24 x 0.99 x 22.86 cm

Best Sellers Rank: #222,332 in Books (See Top 100 in Books)

Customer Reviews:
43 ratings

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3 star		13%
2 star 0% (0%)		0%
1 star		10%

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Top reviews from Canada

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Sarah H.

A must read 10/10

Reviewed in Canada on October 24, 2020

Verified Purchase

Great reading especially in the year of coooovid.

Reviewed in Canada on January 14, 2021

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Must read

Reviewed in Canada on January 4, 2021

The Man who manipulated Women into smoking cigarettes in the name of "social equality"

This should ring a bell in modern days of the delusion of "social justice"

Helpful

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Pillowtail

Flawed treatise on the subtlety of manipulation

Reviewed in the United Kingdom on May 12, 2020

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I was disappointed with this book. The contents are interesting, and there are remarkably worthwhile quotes to reinforce the world view of the capacity of propaganda for good or ill, but in the end, it’s not a classic. Several things struck me. Bernays command of english was not great and his proofreader was poor. Mistakes in words, proper nouns, and a few other oddities took one star away. The second star was lost because in between the argument was lost. The book was intended as an apology for the virtues of propaganda, and in that it fails, perhaps partly to do with hindsight, so a harsh decision on my part, but more so to do with Bernays’ own terms of reference. The argument was put in a way that in the end smacked of the old salesmanship that Bernays was trying to relegate to history. What I did like apart from the very quotable sections and passages, was the mature understanding that propaganda works both ways and only works if the public plays ball. It is a point missed by both would be disciples and convinced detractors. Bernays was more intelligent than his friends and critics realise.

2 people found this helpful

dpiction44

Need to read!

Reviewed in Germany on November 21, 2019

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This is a brilliant read about the start of what we now know as public relations.
It’s well written and describes a sad truth. Without wanting to spoil the content of this book I will just recommend you to buy it.

Helmuth Vogt

alles ok

Reviewed in Germany on June 23, 2021

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alles ok

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Anthony King

It helped me #1 book

Reviewed in Australia on May 13, 2021

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Great insight. Readers beware, the pen is mightier than the bazooka.

Matze

Fantastic

Reviewed in Germany on January 3, 2020

Verified Purchase

Sehr cooles buch, knackig geschrieben, beinhaltet alle heutigen PR/COMs-Konzepte in simple dargestellt. :)

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