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Public Relations: Strategies and Tactics (10th Edition) Hardcover – Jan 19 2011

3.8 out of 5 stars 4 customer reviews

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Hardcover, Jan 19 2011
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Product Details

  • Hardcover: 624 pages
  • Publisher: Pearson; 10 edition (Jan. 19 2011)
  • Language: English
  • ISBN-10: 0205770886
  • ISBN-13: 978-0205770885
  • Product Dimensions: 19.8 x 3.3 x 25.4 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #132,692 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product Description

From the Back Cover

  • A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
  • A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
  • New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
  • Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
  • Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
  • iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.


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Customer Reviews

3.8 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
Price was about 25 dollars less than other retailers. Delivery was extremely fast, it arrived two or three days after the order was placed. This particular book has a rather strong smell, musty in nature, but I doubt it's the same for all books and I doubt it has anything to do with negligence on the part of Amazon.
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Format: Hardcover
I have found this particular textbook challenging to read. There are too many stats thrown at you and the wording could be more concise. The acronyms are out of control making things very difficult to absorb. Not ideal for a learning scenario.
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Format: Hardcover Verified Purchase
studdying this helped me to ace my public relations test. it could use a more filled out definitions page, but that isreally my only complaint.
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Format: Hardcover
Came in good shape for a second hand book. Just getting through it now, it is a required text I'm using in a PR course.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9f4187ec) out of 5 stars 43 reviews
4 of 4 people found the following review helpful
HASH(0x9f5bf4bc) out of 5 stars It's a Textbook, What Do You Want? March 6 2013
By kz2015 - Published on Amazon.com
Format: Hardcover Verified Purchase
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.

It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
2 of 2 people found the following review helpful
HASH(0x9f5bf708) out of 5 stars Outstanding textbook/reference July 28 2013
By Charles Hoff - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
2 of 2 people found the following review helpful
HASH(0x9f5bf6cc) out of 5 stars PUBLIC RELATIONS: Strategies and Tactics 9th edition) April 3 2010
By Patrick M. Mcdermott - Published on Amazon.com
Format: Hardcover
Highly readable and understandable introduction to the public relations field. Thorough documentation, and highly useful case studies and information from international (e.g. non-U.S.) sources.
1 of 1 people found the following review helpful
HASH(0x9f5bfbc4) out of 5 stars Amazon: Public Relations: Strategies and Tactics (9th Edition) July 23 2011
By K-Dawg - Published on Amazon.com
Format: Hardcover Verified Purchase
This book did not go into public relations in detail enough for the entertainment field as the cover of the book leads you to believe. The description of the book did not indicate that this was a watered down version of Public Relations topics and no true strategies for the case studies. The entertainment field was covered without siting enough examples. The rest of the book appeared to be a very simplistic or freshmen level introduction to the topic that would also need to be taught by an experienced public relations professional or expert to give this book some life. The book only is not enough to fully understand and bring to life the public relations field for a graduate student. I bought it for $5, it is worth that amount, and it was enough to satisfy my basic curiosity on the subject.
HASH(0x9f5bfa5c) out of 5 stars Public Relations: Strategies and Tactics (9th Edition April 23 2014
By Geneva Tate - Published on Amazon.com
Format: Hardcover Verified Purchase
I purchased this book because I needed it for a class while in college. It was cheaper than the campus book store. The delivery time was much shorter. This book was user friendly, colorful, concise, readable font sixe and comprehendable. I donated my book to an academic library.


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