- Hardcover: 256 pages
- Publisher: HarperBusiness (Feb. 27 2007)
- Language: English
- ISBN-10: 0061151106
- ISBN-13: 978-0061151101
- Product Dimensions: 18.7 x 2.3 x 23.2 cm
- Shipping Weight: 499 g
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #3,218,381 in Books (See Top 100 in Books)
Punk Marketing: Get Off Your Ass and Join the Revolution Hardcover – Feb 27 2007
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From Publishers Weekly
TV co-host Laermer (of TLC's Taking Care of Business) and agency alum Simmons (formerly of Crispin Porter + Bogusky) combine their considerable experience and wit to jolt readers into a new understanding of marketing's ever-changing arena. The premise-and the promise-of their approach to marketing is likely a familiar one: power is shifting from corporation to consumer, meaning that "a brand is formed in the eye of the beholder-the consumer-and is not the property of the marketer." As such, old-fashioned truisms like "any publicity is good publicity" have been subsumed by a new paradigm: "mediocre marketing does more harm than doing nothing." Blunt, fair, fearless and outrageous-just like the marketing style they espouse-Laermer and Simmons explicate the marketing methods of the future in a tour of blogs, lingo, games, the "real simple" concept and the new standards of cyber-socializing. Techniques involve story-telling, contests, product placement, emerging technology and the increasingly tricky business of crafting emotional connections. Asides include tales of planned scarcity (like "limited edition" sneakers), examples of broadcasters' waning power and the potential for targeting audiences "at every moment of the day." Though it covers some well-trod ground, there's plenty of sound analysis and prescient advice here (not to mention humor) for forward-thinking marketers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Expertly explains why, in today’s day and age, “marketing must be both brave and intelligent to succeed.” (Website Magazine)
“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati)
“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine)
“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making)
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