- Paperback: 256 pages
- Publisher: Harper Business; Reprint edition (May 19 2009)
- Language: English
- ISBN-10: 0061151114
- ISBN-13: 978-0061151118
- Product Dimensions: 18.7 x 1.6 x 23.2 cm
- Shipping Weight: 318 g
- Customer Reviews: 10 customer ratings
Amazon Bestsellers Rank:
#3,955,944 in Books (See Top 100 in Books)
- #25110 in Marketing (Books)
Punk Marketing: Get Off Your Ass and Join the Revolution Paperback – May 19 2009
|New from||Used from|
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati)
“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine)
“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making)
About the Author
Mark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky. He is now a full-time consultant and lives in Santa Monica, California.
There was a problem filtering reviews right now. Please try again later.
Top international reviews
Here's how I started my speech:
SLIDE ONE: How to Market to Generation Y.
SLIDE TWO: You can't.
And then I said, "Thank you very much for coming."
All the rules have changed and the authors of this book get it. It is a MUST READ for every marketer in the world right now. Fabulous.
the writers are trying to be cool and "funky" and just come off as douche lords.
some of it was interesting but the writing style annoyed me so much i haven't even finished reading it!
i suspect that people who like this book will also think the writers were things like: quirky and fun or funky.