From the Inside Flap
High Quality, Low Risk: Beyond Blue Chip
Purple Chips offers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks.
Blue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips—great companies that make the best opportunities for investors.
Purple Chips shows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, Purple Chips explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip.
Purple Chips is also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally—an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally.
In seven succinct chapters that include numerous examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to succeed in investing in the stock market.
From the Back Cover
Praise for Purple Chips
"In his book Purple Chips, John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer's rule-based approach to investing."
—James P. O'Shaughnessy, author of What Works on Wall Street
"John Schwinghamer's highly readable book, Purple Chips, is a must for investors who want to improve their odds of investment success without wasting an inordinate amount of time trying to decipher the volume of investment 'noise.'"
—J. Anthony Boeckh, founder of the Bank Credit Analyst and author of The Great Reflation
For breaking news, new stock analysis and further tips for investing with the Purple Chips strategy, please visit purplechips.com
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