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Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks Hardcover – May 1 2012
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From the Inside Flap
High Quality, Low Risk: Beyond Blue Chip
Purple Chips offers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks.
Blue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips—great companies that make the best opportunities for investors.
Purple Chips shows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, Purple Chips explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip.
Purple Chips is also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally—an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally.
In seven succinct chapters that include numerous examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to succeed in investing in the stock market.
From the Back Cover
Praise for Purple Chips
"In his book Purple Chips, John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer's rule-based approach to investing."
—James P. O'Shaughnessy, author of What Works on Wall Street
"John Schwinghamer's highly readable book, Purple Chips, is a must for investors who want to improve their odds of investment success without wasting an inordinate amount of time trying to decipher the volume of investment 'noise.'"
—J. Anthony Boeckh, founder of the Bank Credit Analyst and author of The Great Reflation
For breaking news, new stock analysis and further tips for investing with the Purple Chips strategy, please visit purplechips.comSee all Product Description
Top Customer Reviews
The section on investor psychology was bang on, and is almost a crucial backdrop before anyone embarks on this trading and investing journey.
The concept of "valuation reset" is another biggie which tells investors to follow up and stay on their toes.
The granular attention to trading detail is laudable, but having over 10 pages on trading Abbott Labs may test the readers passion and obsession!
Also, there should have had a chapter illustrating "fallen Purple chips" that get booted out of the club; and why it happens and how to react when it does happen.
Readers want to hear about one's failures and weaknesses as well, and how to deal with those events and situations.
Maybe this work is setting us up for a sequel!
Then I read "Purple Chips" - a book that de-mystifies the ways and means of the stock market and investing. Terminology is clearly explained along with diagrams of company success and decline that is easy to understand. Finally, a book that explains that there is money to be made and that there isn't a limited amount to be further divided by smarter people.
I wish this book had been available 30 years ago!
So as God said "Go forward, be fruitful and multiply" this book says "Go forward, be confident and make money!"
An ingenious approach at understanding and seeing valuation explained so that it can be easily mastered by an average investor.
The examples are well chosen and competently illustrate the theory.
An innovative discussion on when to buy and when to sell; that alone is well worth the book.
In summary an excellent contribution to the world of investing.
All in all, I felt I learned a lot and was inspired from reading this book, and will be more confident in my own future investing endeavors.
Good returns with low risk; this book should be a staple for any investor.
The Purple Chips system is remarkably simple and at least twice during the reading of the book I was tempted to bash myself in the forehead and say, "Duh!"...I should have seen how obvious this is.
An interesting and enjoyable read and a definite primer on how to reduce risk, stress and anxiety and work within what is known and knowable in your stock investments. I will be watching this author in the years to come.
Most recent customer reviews
Good reading for all investors. Great reminder of the sound basic principles for successful investing and detailed introduction to the strategy and techniques for buying and... Read morePublished on July 5 2014 by Del CHATTERSON
The book provides some interesting ideas however since the author is selling his system he does not provide you with a clear detailed example of how exactly to make use of his... Read morePublished on June 3 2013 by EK
I am a financial advisor and this book was given to me by a friend of mine. I took a look and discovered that it was a value oriented approach to investing, which is the best way... Read morePublished on June 25 2012 by Value investor
Finally, a practical, well thought out concept that anyone can apply, that isn't a "system" or a get rich quick scheme. Read morePublished on June 4 2012 by Samantha