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Purple Cow: Transform Your Business by Being Remarkable Hardcover – Jan. 1 2003

by Seth Godin (Author)
4.4 4.4 out of 5 stars 3,330 ratings
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.
Previous page
  1. Print length
    145 pages
  2. Language
    English
  3. Publisher
    Portfolio
  4. Publication date
    Jan. 1 2003
  5. Dimensions
    13.36 x 1.85 x 18.85 cm
  6. ISBN-10
    159184021X
  7. ISBN-13
    978-1591840213
  8. See all details
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Product details

  • Publisher ‏ : ‎ Portfolio; 1st edition (Jan. 1 2003)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 145 pages
  • ISBN-10 ‏ : ‎ 159184021X
  • ISBN-13 ‏ : ‎ 978-1591840213
  • Item weight ‏ : ‎ 249 g
  • Dimensions ‏ : ‎ 13.36 x 1.85 x 18.85 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 3,330 ratings

About the author

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Seth Godin

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Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

He's known as a pioneer in online education, and was the founder of the altMBA.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.4 out of 5 stars
4.4 out of 5
3,330 global ratings

Top reviews from Canada

Louis Gendron
5.0 out of 5 stars BUY IT NOW
Reviewed in Canada on November 9, 2018
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wayde
5.0 out of 5 stars Whats your Purple Cow
Reviewed in Canada on October 21, 2013
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Suzanne Audette
4.0 out of 5 stars It does not disapoint
Reviewed in Canada on July 15, 2019
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Teddycandy
5.0 out of 5 stars Good delivery
Reviewed in Canada on June 3, 2020
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Andrew M.
3.0 out of 5 stars 5 dollar book
Reviewed in Canada on November 21, 2020
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DragicaG
5.0 out of 5 stars The cows come home to roost!
Reviewed in Canada on May 1, 2018
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jessie
5.0 out of 5 stars Read this book!
Reviewed in Canada on October 25, 2018
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4.0 out of 5 stars Four Stars
Reviewed in Canada on November 20, 2015
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Tool Box Talk For Electricians
5.0 out of 5 stars Very interesting read
Reviewed in the United Kingdom on January 10, 2024
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Ronald Carvalho
5.0 out of 5 stars Marketing prático com charme
Reviewed in Brazil on January 13, 2021
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ravid
5.0 out of 5 stars Birlant as always. How to Marketing.
Reviewed in Germany on December 4, 2022
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Guia Online Music
5.0 out of 5 stars Very good book for sales and marketing
Reviewed in Spain on October 10, 2022
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shubham gupta
5.0 out of 5 stars this review is about the book not the content of the book.
Reviewed in India on August 8, 2022
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