CDN$ 158.12
  • List Price: CDN$ 207.47
  • You Save: CDN$ 49.35 (24%)
Only 2 left in stock (more on the way).
Ships from and sold by Gift-wrap available.
Qualitative Research Meth... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Qualitative Research Methods for Media Studies Hardcover – Sep 25 2012

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 158.12
CDN$ 34.28 CDN$ 77.00

Harry Potter and the Cursed Child
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Hardcover: 248 pages
  • Publisher: Routledge (Sept. 25 2012)
  • Language: English
  • ISBN-10: 0415890217
  • ISBN-13: 978-0415890212
  • Product Dimensions: 0.8 x 15.2 x 25.4 cm
  • Shipping Weight: 422 g
  • Average Customer Review: Be the first to review this item
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description


"Bonnie Brennen―one of the most distinguished scholars in the field―offers readers a lucid, rigorous and detailed account of how to conduct qualitative research studies, employing the evidence derived from interviews, focus groups, oral histories, ethnography and textual analysis, as well as case studies of published research which highlight good practice and activities and exercises relating to each identified approach. Qualitative Research Methods in Media Studies slays the myth concerning the supposed supremacy of quantitative approaches to research. The result is a landmark text which will be essential reading for students of media and journalism studies." ―Bob Franklin, Professor of Journalism Studies, Cardiff University, UK

"Written in clear, jargon-free language, this remarkable and engaging textbook guides the reader through each qualitative method and then offers examples that vividly illustrate those methods at work. A true expert in qualitative communication research, Brennen draws on a wide range of sources and makes complex concepts accessible and understandable. The voice of the book is that of a friendly, trusted and supportive mentor. It will give students the skills and the courage to undertake challenging research studies." ―Margaret Duffy, Professor and Chair, Strategic Communication, Missouri School of Journalism

About the Author

Bonnie S. Brennen is the Nieman Professor of Journalism in the Diederich College of Communication at Marquette University. Her research focuses on the intersection between labor and journalism history as well as on relationships between media, culture, and society. She is author of For the Record: An Oral History of Rochester, New York Newsworkers and co-editor, with Hanno Hardt, of three books: The American Journalism History Reader; Picturing the Past: Media, History, and Photography; and Newsworkers: Towards a History of the Rank and File, also published by Routledge. 

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) HASH(0x9f20d8dc) out of 5 stars 2 reviews
0 of 2 people found the following review helpful
HASH(0xa0744290) out of 5 stars Five Stars Jan. 8 2015
By Amazon Customer - Published on
Format: Paperback Verified Purchase
Exactly as described. Arrived on second day of estimated arrival range.
0 of 2 people found the following review helpful
HASH(0x9ebd3054) out of 5 stars Five Stars Jan. 30 2015
By Syracuse University - Office of Disability Service - Published on
Format: Kindle Edition Verified Purchase
It was in great shape