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Quel Média Choisir pour Votre Publicité (French) Paperback – Sega, Aug 1 2001

5.0 out of 5 stars 2 customer reviews

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CDN$ 92.00 CDN$ 8.99
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Product details

  • Paperback: 300 pages
  • Publisher: les Editions Transcontinental; 1st edition (Aug. 1 2001)
  • Language: French
  • ISBN-10: 2894721439
  • ISBN-13: 978-2894721438
  • Parcel Dimensions: 21.4 x 14.9 x 1.9 cm
  • Shipping Weight: 358 g
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #993,662 in Books (See Top 100 in Books)
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Product description

Quel média choisir pour votre publicité Ce livre s'intéresse à la sélection d'un média afin de véhiculer efficacement une campagne publicitaire. Il passe en revue chacun des grands médias, pour ensuite observer des outils non traditionnels (circulaires, annuaires, etc.). L'auteur montre les forces de chaque média. Les deux derniers chapitres sont consacrés à la planification d'une campagne publicitaire.


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October 11, 2002
Format: Paperback
3 people found this helpful
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February 25, 2003
Format: Paperback
2 people found this helpful
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Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 1 reviews
Ghislain
5.0 out of 5 starsUn essentiel de la publicité
February 25, 2003 - Published on Amazon.com
Format: Paperback

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