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Reinventing You: Define Your Brand, Imagine Your Future Hardcover – Apr 9 2013

5.0 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 240 pages
  • Publisher: Harvard Business Review Press (April 9 2013)
  • Language: English
  • ISBN-10: 1422144135
  • ISBN-13: 978-1422144138
  • Product Dimensions: 2.5 x 15.2 x 22.2 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #83,267 in Books (See Top 100 in Books)
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Review

“The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg” — The Economic Times

“Clark proposes a systematic approach to developing your personal brand.” — The Huffington Post

"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." — Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self

“First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You. So much so, that I couldn’t help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so.” — Forbes.com

“it’s a relevant book for anyone interested in personal branding success.” — Personal Branding Blog (personalbrandingblog.com)

“a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction.” — Fort Worth Star-Telegram

“If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following.” — Small Business Trends (smallbiztrends.com)

Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success.” — 800 CEO READ

ADVANCE PRAISE for Reinventing You:

Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future
“Be forewarned . . . you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life.”

Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big; Editor at Large, Inc. magazine—
“At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential—and eminently readable—guide to doing just that.”

Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.—
“During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others.”

Robert Reich, former US Secretary of Labor—
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We’re all in the same fix together—but today everyone’s a free agent, promoting and selling themselves. This book explains why that’s necessary and how to do it effectively.”

Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
“Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction.”

Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work
“As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition.”

Meg Cadoux Hirshberg, author, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
“The days of reliable, lifelong careers—complete with pension and gold watch—are over. With Dorie Clark’s clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility. Enriched with riveting examples from the worlds of business, politics, and nonprofits, this indispensable guide will help you take control of and shape your professional life.”

Robert Cialdini, author, Influence: The Psychology of Persuasion
“Necessity may still be the mother of invention, but today’s relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark’s wonderfully readable and informative book.”

Chip Conley, author, Emotional Equations: Simple Truths for Creating Happiness + Success; founder, Joie de Vivre Hospitality, Inc.—
Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authentic—in work and in life.”

David Galenson, Professor of Economics, University of Chicago—
"If you are looking for a new job, or even thinking of looking for one, read Reinventing You. Dorie Clark's career advice is intelligent and practical, and her book is not only useful but also enjoyable to read."

About the Author

Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.


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Format: Hardcover
Don't be deterred by the title. I wasn't only because I hold Dorie Clark in such regard for the quality of her contributions to Harvard Business Review and the HBR Blog Network. It is a stretch to suggest that a person can be "reinvented" or "recreated." (Clark makes no such claim.) However, it is possible to achieve the self-improvement goals on which Clark focuses. This requires more than Stewart Smiley mindset ("I'm good enough, I'm smart enough, and doggone it, people like me.") Moreover, it is an on-going process rather than an ultimate destination. Clark does not mean "reinvention" in the sense of starting from scratch or achieving the human equivalent of reinventing the wheel.

What then does she mean by the term? She answers that question during her discussion of subjects such as these:

o Understanding the new branding (or identification) landscape
o Understanding what current perceptions of us are...and why
o Determining our objectives for personal growth and professional development
o "Test-driving" the path to achieving them
o Develop the skills needed
o Selecting an appropriate mentor
o Leverage key points of differentiation
o Formulating a "story" that is truthful, revealing, and (key point) compelling
o Re-introduce ourselves to those we respect, trust, and admire most
o Prove our worth with [begin italics] consistent behavior [end italics]
o Sustain continuous self-improvement

In her book, Clark shares everything she has learned (thus far) about how to achieve these and other objectives. Each person already has whatever is needed (most of it between the ears) but lacks a sufficient understanding of how to develop those internal resources and then apply them effectively in relationships with others.
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Format: Hardcover Verified Purchase
If you're about to graduate from University or make a big career change this is your guide to landing your dream job.

Packed with step by step advice on everything from conducting informational interviews to combing your online presence for 'smoking guns' that could cause you to not get your dream job, to building the narrative around the new version of YOU, this is a career change bible.

From an entrepreneurial perspective, if you are about to start a business, there is a value in following some of the advice, but it's really not an entrepreneurs book. It's best suited for an employee looking to make a career change. For example, if you're currently a lawyer but you really want to become a restaurant manager, or if you are a management consultant but you want to become a talent agent, your current brand and reputation isn't what you need to make a leap. It's not like you can announce to the world you are now x and have everyone wipe their memory of what you were known for before. This book guides you through what to do to make that big change.

If you're feeling unsure of how to get where you want to go in your career, this book could be the exact guide you need.
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Format: Kindle Edition Verified Purchase
Dorie has it all laid out - how to label and promote your brand. The nitty gritty is up to you but with a plan your chances are so much better.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa4ab1ae0) out of 5 stars 169 reviews
53 of 56 people found the following review helpful
HASH(0xa4df32d8) out of 5 stars Best book I've ever read on this topic. March 27 2013
By Kevin Kruse - Published on Amazon.com
Format: Hardcover
This is a great book for everyone who realizes that the days of lifelong employment are long gone and for those who are interested in taking control of their career, in order to get a promotion, get a new job or to even switch career paths.

What I like is that this book isn't just focused on "personal branding." It's NOT about your personal elevator pitch, or working the room at the local business card exchange. Instead, the author provides a series of exercises to help you to understand things like:
- Your objectives
- Your competitive advantage
- Crafting your narrative
- Ways to demonstrate your value

Lots of fun reinvention stories, too, from everyday people and famous people alike.

Best book I've read on this topic.
114 of 131 people found the following review helpful
HASH(0xa4df33a4) out of 5 stars Good, but not so applicable for normal people May 1 2013
By Mario Streger - Published on Amazon.com
Format: Kindle Edition
It is a good book, but it seems to have been written for already successful people that are wanting to change career. The author presumes you already have a network of influent people, and that everybody is wanting to help you to get to your new objective. Besides that, you should meet your friends and ask them what are your own weaknesses. I don't know about you, but I have not such friends (at work), coleagues or boss who I can ask such a question.
21 of 22 people found the following review helpful
HASH(0xa4df37dc) out of 5 stars If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it. April 5 2013
By Dustin A Watkins - Published on Amazon.com
Format: Hardcover Verified Purchase
Dorie is well-known for her expertise in marketing strategy. What I didn't realize was her passion for personal branding. It's an important topic, and one to which she's brings considerable professional and personal experience.

In this book, she offers practical tools to help ANYONE position themselves for success, helping others to understand who you are and the value you provide.

While offering deep wisdom on brand building strategies and tactics, the book remains very much accessible to lay people who don't have the time to dive full-in. Throughout the book, I found myself consistently thinking of friends who might benefit: a recently unemployed newspaper veteran, a church staffer transitioning to the non-profit world, a young professional looking to stand-out in her office, etc. Though comprehensive, it was surprisingly concrete and down to earth and gave lots of actionable advice.

If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.
24 of 26 people found the following review helpful
HASH(0xa4df37c4) out of 5 stars Not for newbies July 16 2014
By Springberry - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I have no doubt that this book carries a lot of interesting and helpful tips for some persons. However, I'm not sure that I would want to bring along my boss, colleagues and friends on my rebranding journey. At least not yet. What if persons looking to rebrand themselves wish to do so under the radar? What if your company's culture is not one that you could trust or rely on persons to constructively advise you without making you think that you are stupid for embarking on such an endeavor? And even if it is a great working culture, is it a crime to want to keep it private until a certain point? It would have been great to hear tips and recommendations relative to these questions because this book seems to cater to high level executives and not me, a woman in her thirties looking to reinvent herself from scratch and trying to decipher what her brand really is. I admire the author's work and I dream someday to be as sure footed and confident as her. In the meantime I will seek other books that can give me more basic insight relative to my needs but I will keep this book close for when it's ready for me. I would still recommend persons I know to read it.
23 of 25 people found the following review helpful
HASH(0xa4df3b84) out of 5 stars a must-read for anyone considering a career change March 27 2013
By Kare Anderson - Published on Amazon.com
Format: Hardcover
Dorie cites Henry Wadsworth Longfellow: "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done." Her very concrete steps for making that change -- and explaining them in credible, vivid ways -- would have helped me enormously. Dorie offers an eleven-step roadmap for redefining and living your brand. As an ardent believer in specificity I especially value Dorie's bulleted pointers and questions for close self-examination. They are buttressed by relevant stories and examples. Dorie writes from first-hand experience, going through several distinguished chapters of professional reinvention that included being a political journalist, and a former presidential campaign spokesperson to her work today. She is a strategy and communication consultant who supports organizations in marketing and brand reputation. She also writes for Forbes and Huffington Post.

Some Re-Invention Tips from Dorie's Book:

* To launch her new consulting business: "I honed my narrative (what am I bringing to the table?), crafted my content (so clients could get a taste of my ideas and approach), and began using every vehicle possible - from speaking to writing to enlisting `validators' - to spread the message."

* Conduct a 360 focus group of friends and colleagues to see how they perceive your brand. "If three people tell you you're a horse, buy a saddle," advised angel investor Judy Robinett.

* Encourage candid responses in that focus group with what executive coach, Michael Melcher, calls "paired questions" such as "What's my strength? What's not my strength?"

* "Research your destination" then "test-drive your path."

I highly recommend this book for anyone wanting to either reinvent or refine their brand so they can use their best talents more often at work. A complementary book for Millennials will soon be coming out, which I highly recommend, having received an advance review copy: Dan Schawbel's Promote YourselfPromote Yourself: The New Rules for Career Success Key to the message in both books is the capacity to connect well with others, for which Moving From Me to We Moving From Me to We offers over 300 tips


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