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Reinventing You: Define Your Brand, Imagine Your Future Hardcover – Apr 9 2013
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Clark proposes a systematic approach to developing your personal brand.” The Huffington Post
"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self
First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You. So much so, that I couldn’t help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so.” Forbes.com
it’s a relevant book for anyone interested in personal branding success.” Personal Branding Blog (personalbrandingblog.com)
a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction.” Fort Worth Star-Telegram
If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following.” Small Business Trends (smallbiztrends.com)
Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success.” 800 CEO READ
ADVANCE PRAISE for Reinventing You:
Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future
Be forewarned . . . you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life.”
Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big; Editor at Large, Inc. magazine
At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essentialand eminently readableguide to doing just that.”
Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.
During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others.”
Robert Reich, former US Secretary of Labor
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We’re all in the same fix togetherbut today everyone’s a free agent, promoting and selling themselves. This book explains why that’s necessary and how to do it effectively.”
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction.”
Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work
As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition.”
Meg Cadoux Hirshberg, author, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
The days of reliable, lifelong careerscomplete with pension and gold watchare over. With Dorie Clark’s clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility. Enriched with riveting examples from the worlds of business, politics, and nonprofits, this indispensable guide will help you take control of and shape your professional life.”
Robert Cialdini, author, Influence: The Psychology of Persuasion
Necessity may still be the mother of invention, but today’s relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark’s wonderfully readable and informative book.”
Chip Conley, author, Emotional Equations: Simple Truths for Creating Happiness + Success; founder, Joie de Vivre Hospitality, Inc.
Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authenticin work and in life.”
David Galenson, Professor of Economics, University of Chicago
"If you are looking for a new job, or even thinking of looking for one, read Reinventing You. Dorie Clark's career advice is intelligent and practical, and her book is not only useful but also enjoyable to read."
About the Author
A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.
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What then does she mean by the term? She answers that question during her discussion of subjects such as these:
o Understanding the new branding (or identification) landscape
o Understanding what current perceptions of us are...and why
o Determining our objectives for personal growth and professional development
o "Test-driving" the path to achieving them
o Develop the skills needed
o Selecting an appropriate mentor
o Leverage key points of differentiation
o Formulating a "story" that is truthful, revealing, and (key point) compelling
o Re-introduce ourselves to those we respect, trust, and admire most
o Prove our worth with [begin italics] consistent behavior [end italics]
o Sustain continuous self-improvement
In her book, Clark shares everything she has learned (thus far) about how to achieve these and other objectives. Each person already has whatever is needed (most of it between the ears) but lacks a sufficient understanding of how to develop those internal resources and then apply them effectively in relationships with others.Read more ›
Packed with step by step advice on everything from conducting informational interviews to combing your online presence for 'smoking guns' that could cause you to not get your dream job, to building the narrative around the new version of YOU, this is a career change bible.
From an entrepreneurial perspective, if you are about to start a business, there is a value in following some of the advice, but it's really not an entrepreneurs book. It's best suited for an employee looking to make a career change. For example, if you're currently a lawyer but you really want to become a restaurant manager, or if you are a management consultant but you want to become a talent agent, your current brand and reputation isn't what you need to make a leap. It's not like you can announce to the world you are now x and have everyone wipe their memory of what you were known for before. This book guides you through what to do to make that big change.
If you're feeling unsure of how to get where you want to go in your career, this book could be the exact guide you need.
Most Helpful Customer Reviews on Amazon.com (beta)
What I like is that this book isn't just focused on "personal branding." It's NOT about your personal elevator pitch, or working the room at the local business card exchange. Instead, the author provides a series of exercises to help you to understand things like:
- Your objectives
- Your competitive advantage
- Crafting your narrative
- Ways to demonstrate your value
Lots of fun reinvention stories, too, from everyday people and famous people alike.
Best book I've read on this topic.
In this book, she offers practical tools to help ANYONE position themselves for success, helping others to understand who you are and the value you provide.
While offering deep wisdom on brand building strategies and tactics, the book remains very much accessible to lay people who don't have the time to dive full-in. Throughout the book, I found myself consistently thinking of friends who might benefit: a recently unemployed newspaper veteran, a church staffer transitioning to the non-profit world, a young professional looking to stand-out in her office, etc. Though comprehensive, it was surprisingly concrete and down to earth and gave lots of actionable advice.
If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.
Some Re-Invention Tips from Dorie's Book:
* To launch her new consulting business: "I honed my narrative (what am I bringing to the table?), crafted my content (so clients could get a taste of my ideas and approach), and began using every vehicle possible - from speaking to writing to enlisting `validators' - to spread the message."
* Conduct a 360 focus group of friends and colleagues to see how they perceive your brand. "If three people tell you you're a horse, buy a saddle," advised angel investor Judy Robinett.
* Encourage candid responses in that focus group with what executive coach, Michael Melcher, calls "paired questions" such as "What's my strength? What's not my strength?"
* "Research your destination" then "test-drive your path."
I highly recommend this book for anyone wanting to either reinvent or refine their brand so they can use their best talents more often at work. A complementary book for Millennials will soon be coming out, which I highly recommend, having received an advance review copy: Dan Schawbel's Promote YourselfPromote Yourself: The New Rules for Career Success Key to the message in both books is the capacity to connect well with others, for which Moving From Me to We Moving From Me to We offers over 300 tips
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