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Relentless Innovation: What Works, What Doesn’t--And What That Means For Your Business Hardcover – Nov 30 2011

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Product Details

  • Hardcover: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (Nov. 30 2011)
  • Language: English
  • ISBN-10: 0071786805
  • ISBN-13: 978-0071786805
  • Product Dimensions: 16 x 2.1 x 23.6 cm
  • Shipping Weight: 340 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #667,322 in Books (See Top 100 in Books)
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Product Description

About the Author

Jeffrey Phillips leads the innovation consulting team at OVO Innovation, a consulting and training firm working primarily with Fortune 500 firms. OVO Innovation partners with its clients to create a sustainable, repeatable innovation capability by training and building innovation teams, defining innovation processes, and developing open innovation partnerships. He is a well-known thought leader in the innovation space and regularly blogs about innovation.

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Most Helpful Customer Reviews on (beta) HASH(0xa5fea864) out of 5 stars 20 reviews
8 of 8 people found the following review helpful
HASH(0xa65905a0) out of 5 stars Innovation Demystified Nov. 20 2011
By Jena Ball - Published on
Format: Hardcover
As the global marketplace becomes increasingly competitive and customer demand for new and frequently updated products and services continues to grow, the need for innovation has never been clearer. Companies must become what author Jeffrey Phillips calls, "relentless innovators," making innovation not only a priority, but an integral part of their business models, or risk being overtaken and surpassed by their competitors. The challenge, of course, is to overcome the misconceptions surrounding innovation with a goal of making innovation "...a cultural phenomenon which can be enhanced or inhibited by leaders, culture, and strategy."

Phillips, who has spent the past 10 years leading OVO Innovation's work with Fortune 500 and midsized firms in North America, Europe, and Asia, has written a book that is at once persuasive and practical. While the need for innovation and its benefits is clear, says Phillips, the road to articulating and implementing a successful innovation strategy is not. The confusion is due, in part, to what he calls the "Mythology of Innovation." In Chapters 1 and 2 he systematically debunks those myths and identifies the real barriers to innovation - the perception that innovation is a threat to the status quo, to the existing business models and strategies that typically focus on scaling up, getting a sizeable market share, and generating profits. As a result, "says Phillips, "innovation capabilities remain a part of the lore of many firms, but those references and stories seem misplaced in an era of high efficiency, cost-cutting, and outsourcing."

The solution Phillips proposes is simple - make innovation part of a company's fundamental approach to doing business. However, there are many reasons firms can't sustain innovation. These include everything from a "project" rather than "capability" mindset to fear of failure, lack of resources, and uncertain support from executives. Each of these barriers and concerns is dissected and discussed with a clear and practical solution outlined by Phillips.

Relentless innovation requires a balance between efficiency and innovation. In this model, innovation is seen as "business as usual," meaning it is built into the framework of how the company operates. Chapters 7, 8 and 9 give straightforward, detailed approaches to creating that framework so that "everyone - executives, staff and middle managers - arrive at work expecting to innovate and well versed in the tools, processes, and methods of innovation." Phillips also does a good job of anticipating and addressing the typical questions, objections and stumbling blocks most firms encounter as they begin to make innovation part of their culture.

Phillips concludes with a summary of what to expect when a company's operating model shifts to a balance between efficiency and innovation. In short, "everything changes," he says. The good news is that Phillips' comprehensive description of what is necessary for a firm to become a relentless innovator makes the process seem not only possible but a positive experience as well. Relentless Innovation is both a good read and an invaluable tool for helping organizations achieve innovation, remain viable and competitive, while optimizing financial success. A must read for any company, small or large that is seeking to make innovation a part of its core operating strategy.
4 of 5 people found the following review helpful
HASH(0xa6590588) out of 5 stars Review of Relentless Innovation Nov. 16 2011
By Roy A. Luebke - Published on
Format: Hardcover
The reason to read this book is it will help a reader to understand their organization's current reasons for lack of innovation success, and defines a set of steps that will help deal with many of the issues facing organizational leaders who want their firms to be more creative and bring more relevant new things to the market. It provides an excellent overview of what is needed to develop a company's internal innovation competence and capabilities. It helps the reader understand and address specific obstacles facing middle managers and how to lead them toward executing innovation activities.

There are two major themes in the book as to what stifles innovation: Business as usual and middle managers. The culture and current operating practices of a company are the major barriers to creating new value for a customer or market. The focus of the book is how to shift from business as usual to Innovation As Usual.

Business as usual stymies innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things. The author presents a number of attributes that can introduce far more innovation focus into a business as usual culture. The goal of an Innovation As Usual approach is to bring the operating model back into balance and focus on both efficiency and innovation. The primary driver of innovation success is a combination of culture, attitudes, frameworks, and processes that form a new "operating model" for the business.

From this book, a reader will gain a deeper understanding that defining and communicating strategic intent is critical. The key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.

The real meat of the book is the chapter which details what a business as usual framework should consist of. This is the basic outline for any firm without getting bogged down in a discussion of tools or methods of discovery, ideation, etc.

Finally, you will read about ways to balance the middle manager's focus on efficiency with the organization's need to create something new. The book defines the key elements to finding the right balance between efficiency and innovation, and how middle managers can embrace this balance and not live in fear and avoidance of creative change.
HASH(0xa5eb56b4) out of 5 stars Only one missing piece... April 18 2012
By Aaron Arvia - Published on
Format: Hardcover
...and that missing piece is how to make your senior managers read this book, when you're pushing up from the bottom of the corporate ladder.

Jeffrey absolutely nails his diagnoses of "middle managers" and "business as usual (BAU)." Having worked in both large and small companies, I can say from my experience that these phenomena are very real. Just as most good ideas make you slap your forehead and say, "it's so obvious and simple, WHY hasn't anyone done this before," Jeffrey's points will make you think, "this is EXACTLY what happens in my company; how could we have missed it?!"

The first step is realizing and admitting you have a problem, and Jeffrey has taken that problem and spelled it out in very clear language. The NEXT hurdle is to make it a part of your corporate library and convince your management to read it. Finally, you must have managers who can admit this is a problem and empower the organization to FIX it. And by "empower", I really mean, "mandate." i.e. Look at all of your competing metrics across departments; understand what portions of your B.A.U are hindering innovation; revise your metrics and "key performance indicators", and push it throughout the organization, top to bottom and across all functions. So many corporate metrics and B.A.U. are interdependent, that it's very difficult to make small changes to behavior, and to do so from the "bottom up," without running head-first into immovable objects. Even if you get a small group to understand it, they'll run into other functions that won't budge. It has to be read, absorbed, and acted upon by the entire organization, or at least from the very top.

My advice to other innovation champions is to scream this from the rooftops. If you're an innovation champion, you're probably already used to paddling upstream, so it shouldn't be a stretch to add this book to your arsenal and begin LIVING it. If you're not in a position to force it down the ladder, at least start using the terms. Provide examples that show how it's happening in the organization and how doing things a different way will lead to a different, positive result. It's not going to be easy, but if innovation was easy, everyone would be doing it. This book spells out why it's so hard, and only when you identify the issue can you begin to work at solutions. Read it! Spread the word! And good luck.
HASH(0xa6b3369c) out of 5 stars Innovation - The New Norm! May 21 2012
By LisaS - Published on
Format: Hardcover
Jeffrey Phillips's book is an outstanding example of what real corporate innovators experience - trying to balance the company's desire for something new vs. the inertia of Business As Usual (BAU). No matter how often corporate executives say that innovation is a top priority, the real challenge is whether their companies can execute. It is not enough to have a good idea or to find the best ideas lurking within a company - a company must be able to overcome BAU.

What is BAU? It's all the norms inside your company that govern how your company operates. Phillips points out that middle managers are the guardians of BAU. They've come to depend on its efficiency, so that they can deliver consistent quarterly results. Yet, innovation means tolerating, supporting, and sometimes even introducing new and inefficient ways of doing business. This is uncomfortable, and middle managers are not rewarded for it. They are rewarded for consistent quarterly results.

Phillips demonstrates that the cure is to make innovation the new BAU. His book will show you how to do it.

If you are a corporate innovator, executive, or just someone who likes to introduce new ideas, read this book - and share it with everyone in your company - if you want to effect real change.
2 of 3 people found the following review helpful
HASH(0xa703b81c) out of 5 stars A Valuable Contribution Dec 10 2011
By Langdon Morris - Published on
Format: Hardcover
I really enjoyed reading Jeffrey Phillips' new book. I took a lot of notes, which is for me an important indication of its value.

Phillips' analysis is very clear, his diagnosis is accurate, and his prescription will be tremendously valuable for any executive who has an interest in innovation (which should be, by the way, every executive).

The framework that Phillips defines as "business as usual" is clearly articulated and is entirely correct. The very practical suggestions he shares for the design of innovation initiatives and the specific and detailed guidelines he provides to innovators, middle managers who run innovation initiatives, and senior managers whose careers will ultimately depend on their capacity to evoke successful innovations from their organizations, all make this book a valuable contribution to the innovation library.

There's a lot of good stuff here, and just as happily, there's no fluff. Thanks, Jeffrey!