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Retailer's Edge Paperback – Mar 17 2010
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About the Author
Bruce D. Sanders is a consumer and organizational psychologist with a special interest in how retailers and other providers of products and services can make and save more money. The key is putting to use what we've discovered about the ways in which our customers, clients, and prospects find value in what we offer.
Most Helpful Customer Reviews on Amazon.com (beta)
Dr. Sanders understands both the necessity for the business owner to raise prices, and the customer's reaction to the increase. He walks the business owner through the conversation needed between the customer and business representative to explain the increase while successfully retaining the customer and making smart business decisions.
By teaching the retail business owner the psychology behind customer reactions; Dr. Bruce Sanders gives us the necessary knowledge to know when and how to concede, and when to explain tough to swallow business decisions to the customer.
Sanders' motto "Regularly Dazzle the Customer" will be adapted into my business daily.