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The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – Mar 15 2011

4.5 out of 5 stars 4 customer reviews

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Product Details

  • Paperback: 240 pages
  • Publisher: New World Library; First Printing edition (March 15 2011)
  • Language: English
  • ISBN-10: 1577319443
  • ISBN-13: 978-1577319443
  • Product Dimensions: 1.3 x 17.8 x 22.9 cm
  • Shipping Weight: 299 g
  • Average Customer Review: 4.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #100,425 in Books (See Top 100 in Books)
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Product Description

About the Author

Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.

Customer Reviews

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By Tami Brady HALL OF FAMETOP 100 REVIEWER on May 6 2011
Format: Paperback
It's important to have a plan. You need to be very clear about your business: what you stand for, what you want to accomplish, and what you bring to the table. In this way, you can focus your energies wisely to help achieve your version of success.
Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating.

The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media.

For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
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Format: Paperback
I've recently started to develop my Professional Organizing business + came across the Right-Brain Business Plan. What a great resource! It helped me develop my business plan (usually a daunting task) with ease and eagerness. I definitely recommend this book to any creative thinker.
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Format: Paperback Verified Purchase
I like this book however it seems they use hipnosis when getting you to visualize your business but a good book
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Format: Kindle Edition Verified Purchase
I've worked with entrepreneurs for almost 20 years. Creative entrepreneurs often have difficulty writing a traditional business plan because they see the world in a different way. Jennifer's book tells them that's OK. She walks them through the steps of a traditional plan, but in a visual and creative way. I think this book will be an "ah-ha moment" for many creative entrepreneurs.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa54e0858) out of 5 stars 103 reviews
76 of 78 people found the following review helpful
HASH(0xa5b95264) out of 5 stars Why Right-Brainers will Rule the World, With Help From J.Lee Feb. 17 2011
By Luna Jaffe, CFP, MA - Published on Amazon.com
Format: Paperback
Those of us that live in the world of big ideas, creative collaboration and dream of using our passion to fund our dreams now have a drivers manual. Jennifer Lee has written and illustrated a book that teaches fun, innovative processes for developing your business plan of action. Unlike many books written for creatives, this book was actually designed for right-brainers! Ideas are offset by examples of how Lee's clients/students interpreted the instructions, and success stories are scattered throughout. I delight in Lee's use of language and feel like I'm sitting in the room with her rather than reading a book. Her voice is playful, encouraging and unique. There are so many good ideas in this book that I want to take a five day leave of absence from work, turn off the phone, send the family away, and hole up in my studio to devour and delve into every page and exercise. I can't recommend this book highly enough! Even if you never create a business plan, you will be inspired to open up to new possibilities, resources, perspectives and most importantly, find ways to make money doing what you love most.
44 of 45 people found the following review helpful
HASH(0xb23266cc) out of 5 stars Finally a Book for Creative Thinkers Who are Entrepreneurs March 11 2011
By Michele McGraw - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This book was such an eye opener for me. I never realized why I had such a hard time with business plans and marketing, etc. (and I majored in Business Admin/Marketing) This book allows me to be creative while planning my business. It is a fun way to do the tedious tasks of running a business. If you find the tasks of running your business difficult, read this book and see if it sounds like fun. I know I can't wait to create mine. I read through the whole book in 1 day. I participated in the Right Brain Business Plan Video Summit and now I'm ready to get started.
44 of 46 people found the following review helpful
HASH(0xa617871c) out of 5 stars A GODSEND FOR CREATIVE TYPES March 9 2011
By M. Ewert - Published on Amazon.com
Format: Paperback
I'm a creative person (& left-handed to boot!) - and I get overwhelmed super easily. But I'm also super ambitious. How to bridge these two sides of myself? Um, THIS BOOK.

Jennifer Lee is a GODDESS who gives you a whole toy-box full of clever tools that you'll actually be chomping at the bit to play with!

I can't say enough how about how grateful I am that this book & methodology exists. I would have ditched ALL of my goals for 2010 if I hadn't had my own homemade Right Brain Business Plan. And 2011 is already off to a 100% success rate, thanks to THIS year's RB Business Plan.

One other thing I'll add: this book is VERY practical. It *doesn't* tell you to dream big and to then go hug a lollipop tree.
It DOES tell you how to get in touch with your dreams, and then how to FOLLOW THROUGH ON THEM with very pleasurable versions of what more left-brain sources call 'marketing', 'research,' 'financial plan,' etc. Seriously, this book is chockfull of immensely practical skills, tools & principles, but they're all made fun as hell.

Anyway- I'd write more - but I want to get back to my creative projects!

~Marcus Ewert
38 of 40 people found the following review helpful
HASH(0xa5db836c) out of 5 stars A Breath of Fresh Air July 8 2012
By Mr. Evan Hadkins - Published on Amazon.com
Format: Paperback Verified Purchase
This book takes you through the process of starting a business from idea to implementation. It is clear, engaging and enjoyable.

It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.

It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.

In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
78 of 90 people found the following review helpful
HASH(0xa5cf3240) out of 5 stars Slightly condescending and totally cheesy May 8 2013
By S.Kahlon - Published on Amazon.com
Format: Paperback Verified Purchase
When I ordered this book, I was absolutely excited. I am a young professional looking to start my own art business, so I thought, "'The Right-Brain Business Plan'? That sounds perfect for me!" But as soon as I had a chance to look through the book when it came to my door, I realized that it was cheesy, condescending, and not at all what I had imagined.

First of all: The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan. Are you serious? This takes me back to high school French class, when I had to create a poster about my favorite foods and activities. Magazines were an insufficient source of self-expression when I was 16, and they certainly are now.

Secondly: On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty. As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book.

Third: I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and (mostly) organized. Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side. A direct quote from the book: "Typically a business plan has yawn-inducing sub-heads such as 'Executive Summary,' 'Company Overview,' 'Competitive Analysis,' 'Target Market,' 'Financial Plan,' and 'Marketing and Sales Plan.' (By the way, to prevent your eyes from glazing over as you read oh-so-boring terms like these, I've taken the liberty of coming up with catchier phrases, which you'll see in a bit."

Really? I mean, I'm all for "catchy phrases" and being hip, but I bought this book because I am thinking about starting a business. A creative business, yes, but also a serious business. And if I want to roll into the bank looking for financing for my business, or if I want to be taken seriously, I'm going to have to use those "oh-so-boring terms" on a daily basis, especially in my business plan.


So I guess that about sums it up. I know this review probably sounded super negative, but I do think this book could work for someone who: 1) Likes the idea of making collages from magazines, 2) Is completely new to business terminology, and has a hard time with big words, 3) Enjoys perpetuating stereotypes about artists that lead non-creatives to not take us seriously in the first place. It just really wasn't for me, and I can't think of any craftsperson or artist in my life who would benefit from it.

I will add that, at the same time that I purchased this book, I purchased Kari Chapin's Grow Your Handmade Business, and I am loving it thus far. It has plenty of actually useful creative exercises, but it is a book that takes itself, and its reader, seriously.