The Rise of the Creative Class - Revisited: 10th Anniversary Edition - Revised and Expanded Hardcover – Jun 26 2012
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About the Author
Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review 's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek 's Voices of Innovation (2006). He lives in Toronto, Canada.
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Top Customer Reviews
In its own sweet way, Florida's "creatives," or at least his watered-down definition of same, is as prejudiced as classic racists, homophobes, and sexists. Only instead of attempting to shunt blacks to the back of the bus, Florida's burgeoning "creative" managers are sending the working class factory jobs to China and the service class jobs to India. Having to live near these people, it would seem, is too painful for someone who markets Viagra for a living.
This is interesting enough, and Florida makes the connection to earlier work (especially that of Jane Jacobs) on what makes a city an "authentic" and interesting place to live.
It is well known that as time goes on, so-called "knowledge workers" are becoming a larger and larger part of the economy. However Florida, perhaps driven to some "irrational exuberance" by the bubble economy we were living in when he was writing this, makes some pretty outlandish claims for the importance and power of this class of workers (which he calls "the creative class"). As of mid-2004, this all seems a quaint relic of 1990s "new economy" optimism.
He also fails to address two things which have had a huge impact on the labor market in recent years:
He mentions but does not address at any length the collapse of the high-tech bubble, and what impact this change will have on the phenomena he describes.Read more ›
The liveliest economies, he finds, are in regions characterized by the 3 T's -- talent, technology, and tolerance. The implications are profound, to wit:
1. Conventional wisdom holds that, to boost an area's economy, it's necessary to attract large companies and thus create jobs. In fact, companies locate where the talent is; all the tax breaks in the world won't bring a large company to your area if they can't find the quality of employees they want there. Often, too, the talent itself will generate new companies and create jobs that way.
2. Urban planners assume that, to attract talent/jobs, what's important is to provide infrastructure: sports stadiums, freeways, shopping centers, etc. In fact, creative people prefer authenticity -- so making your city just like everyplace else is a sure way to kill its attractiveness.
3. The often-misunderstood "gay index" doesn't mean that gay people are more creative, or that attracting gays to a community will ipso facto boost its economy. Creative people tend to prefer gay-friendly communities because they're perceived as tolerant of anyone who isn't "mainstream"; a city that's run by a conservative good-ole-boys network isn't a good place to try to start a business unless you're one of the good ole boys.
The book is primarily descriptive and analytical, rather than prescriptive.Read more ›
Most recent customer reviews
A very uncreative book dealing with what is supposed to be an interesting and exciting topic. Does Richard Florida discuss the new creative class of individuals that have been... Read morePublished 12 months ago by shawnchong
As I heard the account, one of Albert Einstein's colleagues at Princeton once pointed out to him that he asked the same questions on his final examination each year. Read morePublished on July 10 2012 by Robert Morris
I read every single page. This revised edition of the book has been thoroughly revised with five new chapters. Read morePublished on June 14 2012 by Marisol D'Andrea
Dr. Florida offers both Rise of the Creative Class--Revisited: 10th Anniversary Edition--Revised and Expandeda delightful fast-paced account of historical futurism and a useful... Read morePublished on Dec 17 2011 by Oakman
Richard Florida sees clearly what our present leadership does not- our country is in transition and the old rules no longer apply . Read morePublished on July 19 2004 by Lori
The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. Read morePublished on June 8 2004 by Rolf Dobelli
This book presents an interesting concept but the author doesn't tell us what to do with this information. Read morePublished on May 19 2004 by D. S. Bornus
If you've written a positive review here, you're probably one of the 38 million (how elite, basically 1/7 of the adult population) Americans who is a member of Richard Florida's... Read morePublished on May 3 2004
This book is a facinating look at what really makes cities tick. As someone who grew up around boston and now lives in NYC the issues about city planning that Florida (the author)... Read morePublished on April 11 2004 by Nathan
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