The Rise Of The Creative Class: And How It's Transforming Work, Leisure, Community And Everyday Life Hardcover – May 1 2002
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Florida, an academic whose field is regional economic development, explains the rise of a new social class that he labels the creative class. Members include scientists, engineers, architects, educators, writers, artists, and entertainers. He defines this class as those whose economic function is to create new ideas, new technology, and new creative content. In general this group shares common characteristics, such as creativity, individuality, diversity, and merit. The author estimates that this group has 38 million members, constitutes more than 30 percent of the U.S. workforce, and profoundly influences work and lifestyle issues. The purpose of this book is to examine how and why we value creativity more highly than ever and cultivate it more intensely. He concludes that it is time for the creative class to grow up--boomers and Xers, liberals and conservatives, urbanites and suburbanites--and evolve from an amorphous group of self-directed while high-achieving individuals into a responsible, more cohesive group interested in the common good. Mary Whaley
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"An exhaustive study that ought to be read by every city planner and economic developer who wants to thrive in the next century.... It tells us a lot about ourselves, where we've been and where we are going." --This text refers to the Audio CD edition.See all Product Description
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In the book, he basically defines someone in the creative class as someone who thinks creatively. He even goes so far as to say that the house cleaners he employs can be considered somewhat part of the creative class, as they are at liberty to do their work when and how they please. It is almost irrefutable that each and every human has the capacity to be creative - I would like to hear about a previously unrecognized class of people that ooze creativity and are changing their own lives and their society because of it. But no. Instead; lawyers, doctors and engineers of all stripes are part of Florida's Creative Class. I have had a hard time getting through this book because it's so dry, but even up to Chapter 8, he has hardly, if at all, discussed artisans, artists, entrepreneurs, tinkerers, makers, etc.
Even aside from Florida writing a book about something that simply discusses anyone who is middle class and up, the book reads like a university textbook. This is not a book you want to read on the bus to work, lest you miss your stop and ride the bus all the way back to where you got on. Instead of a book bursting with interesting and exciting anecdotes, making you feel anxious about missing out on the creative revolution... we get a book with charts, statistics and discussion of cracker-dry everyday phenomenon.Read more ›
In its own sweet way, Florida's "creatives," or at least his watered-down definition of same, is as prejudiced as classic racists, homophobes, and sexists. Only instead of attempting to shunt blacks to the back of the bus, Florida's burgeoning "creative" managers are sending the working class factory jobs to China and the service class jobs to India. Having to live near these people, it would seem, is too painful for someone who markets Viagra for a living.
The aim to capitalize 'creativity' is powerfully argued in this book. Florida demonstrates that the Creative Class now comprises more than thirty percent of the entire workforce. But to his surprise, metros with the highest rank in Creativity Index, tended to have the highest level of inequality. He addresses these perplexities later in the book. However, one thing is for sure, Working and Service Classes thrive in regions with high concentration of the Creative Class. Furthermore, the author stresses that the Creative Economy is not about capitalistic discourse; instead, it is about innovation, business and culture. He ascertains the recognition of the Creative Economy where creativity is the key driver of today's economy, as creativity needs to be commoditized in lieu of being wasted; insisting that the key task of the future must be to fully engage the creative talents of ALL.
The author speaks to the issues of inequality as well.Read more ›
Most recent customer reviews
As I heard the account, one of Albert Einstein's colleagues at Princeton once pointed out to him that he asked the same questions on his final examination each year. Read morePublished on July 10 2012 by Robert Morris
Richard Florida sees clearly what our present leadership does not- our country is in transition and the old rules no longer apply . Read morePublished on July 19 2004 by Lori
The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. Read morePublished on June 8 2004 by Rolf Dobelli
This book was conceived during the 1990s when the high-tech bubble economy caused a labor shortage which made it possible for recent college grads with the right "hot"... Read morePublished on June 1 2004
This book presents an interesting concept but the author doesn't tell us what to do with this information. Read morePublished on May 19 2004 by D. S. Bornus
If you've written a positive review here, you're probably one of the 38 million (how elite, basically 1/7 of the adult population) Americans who is a member of Richard Florida's... Read morePublished on May 3 2004
This book is a facinating look at what really makes cities tick. As someone who grew up around boston and now lives in NYC the issues about city planning that Florida (the author)... Read morePublished on April 11 2004 by Nathan
I think many of the preceding reviews provide insight on this book: the argument is a tough-sell, it relies on generalizations, and it doesn't get everything right. Read morePublished on Feb. 20 2004 by Quickhappy
Richard Floridaï¿½s book, ï¿½The Rise of the Creative Classï¿½, provides readers with some interesting ideas about economic and social growth. Read morePublished on Feb. 19 2004 by Amazon Customer