The Rise Of The Creative Class: And How It's Transforming Work, Leisure, Community And Everyday Life Hardcover – May 1 2002
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Florida, an academic whose field is regional economic development, explains the rise of a new social class that he labels the creative class. Members include scientists, engineers, architects, educators, writers, artists, and entertainers. He defines this class as those whose economic function is to create new ideas, new technology, and new creative content. In general this group shares common characteristics, such as creativity, individuality, diversity, and merit. The author estimates that this group has 38 million members, constitutes more than 30 percent of the U.S. workforce, and profoundly influences work and lifestyle issues. The purpose of this book is to examine how and why we value creativity more highly than ever and cultivate it more intensely. He concludes that it is time for the creative class to grow up--boomers and Xers, liberals and conservatives, urbanites and suburbanites--and evolve from an amorphous group of self-directed while high-achieving individuals into a responsible, more cohesive group interested in the common good. Mary Whaley
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"An exhaustive study that ought to be read by every city planner and economic developer who wants to thrive in the next century.... It tells us a lot about ourselves, where we've been and where we are going." --This text refers to the Paperback edition.See all Product Description
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In its own sweet way, Florida's "creatives," or at least his watered-down definition of same, is as prejudiced as classic racists, homophobes, and sexists. Only instead of attempting to shunt blacks to the back of the bus, Florida's burgeoning "creative" managers are sending the working class factory jobs to China and the service class jobs to India. Having to live near these people, it would seem, is too painful for someone who markets Viagra for a living.
This is interesting enough, and Florida makes the connection to earlier work (especially that of Jane Jacobs) on what makes a city an "authentic" and interesting place to live.
It is well known that as time goes on, so-called "knowledge workers" are becoming a larger and larger part of the economy. However Florida, perhaps driven to some "irrational exuberance" by the bubble economy we were living in when he was writing this, makes some pretty outlandish claims for the importance and power of this class of workers (which he calls "the creative class"). As of mid-2004, this all seems a quaint relic of 1990s "new economy" optimism.
He also fails to address two things which have had a huge impact on the labor market in recent years:
He mentions but does not address at any length the collapse of the high-tech bubble, and what impact this change will have on the phenomena he describes.Read more ›
In the book, he basically defines someone in the creative class as someone who thinks creatively. He even goes so far as to say that the house cleaners he employs can be considered somewhat part of the creative class, as they are at liberty to do their work when and how they please. It is almost irrefutable that each and every human has the capacity to be creative - I would like to hear about a previously unrecognized class of people that ooze creativity and are changing their own lives and their society because of it. But no. Instead; lawyers, doctors and engineers of all stripes are part of Florida's Creative Class. I have had a hard time getting through this book because it's so dry, but even up to Chapter 8, he has hardly, if at all, discussed artisans, artists, entrepreneurs, tinkerers, makers, etc.
Even aside from Florida writing a book about something that simply discusses anyone who is middle class and up, the book reads like a university textbook. This is not a book you want to read on the bus to work, lest you miss your stop and ride the bus all the way back to where you got on. Instead of a book bursting with interesting and exciting anecdotes, making you feel anxious about missing out on the creative revolution... we get a book with charts, statistics and discussion of cracker-dry everyday phenomenon.Read more ›
Most recent customer reviews
Dr. Florida offers both Rise of the Creative Class--Revisited: 10th Anniversary Edition--Revised and Expandeda delightful fast-paced account of historical futurism and a useful... Read morePublished on Dec 17 2011 by Oakman
Richard Florida sees clearly what our present leadership does not- our country is in transition and the old rules no longer apply . Read morePublished on July 19 2004 by Lori
The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. Read morePublished on June 8 2004 by Rolf Dobelli
This book presents an interesting concept but the author doesn't tell us what to do with this information. Read morePublished on May 19 2004 by D. S. Bornus
If you've written a positive review here, you're probably one of the 38 million (how elite, basically 1/7 of the adult population) Americans who is a member of Richard Florida's... Read morePublished on May 3 2004
This book is a facinating look at what really makes cities tick. As someone who grew up around boston and now lives in NYC the issues about city planning that Florida (the author)... Read morePublished on April 11 2004 by Nathan
I think many of the preceding reviews provide insight on this book: the argument is a tough-sell, it relies on generalizations, and it doesn't get everything right. Read morePublished on Feb. 20 2004 by Quickhappy
Richard Floridaï¿½s book, ï¿½The Rise of the Creative Classï¿½, provides readers with some interesting ideas about economic and social growth. Read morePublished on Feb. 19 2004 by Amazon Customer
This book is a big sloppy wet-kiss to the book-buying audience that this marketing project is actually targeted towards, but contains no real practical philosophy! Read morePublished on Feb. 14 2004