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Search Engine Optimization All-in-One For Dummies Paperback – Apr 27 2009

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Strong Is the New Pretty

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Product details

  • Paperback: 768 pages
  • Publisher: For Dummies; 1 edition (April 27 2009)
  • Language: English
  • ISBN-10: 0470379731
  • ISBN-13: 978-0470379738
  • Product Dimensions: 18.3 x 4.3 x 22.9 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,241,788 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

  • What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
  • Words are key — learn to develop a keyword strategy and be competitive in Books II and III

  • Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience

  • Link up — the tips in Book VI show how to line up relevant links for a better search showing

  • What's under the hood — Book VII shows how to get more from your server and content management system

  • Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII

  • Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America

  • Search and find — use SEO and Book X tips to build your brand

Open the book and find:

  • What drives search results
  • How to match meta tags and keywords to page content

  • Secrets for selecting keywords and phrases

  • What you should know about HTML, JavaScript, and CSS

  • The basics of SEO-friendly design

  • How to manage the mechanics of content

  • Why your server is important

  • Your Google AdWords gift card worth $25!

About the Author

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.


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December 6, 2009
Format: Paperback
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