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Search Engine Optimization For Dummies Paperback – Nov 2 2010

4.7 out of 5 stars 16 customer reviews

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SEO For Dummies
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Product Details

  • Paperback: 456 pages
  • Publisher: For Dummies; 4 edition (Nov. 2 2010)
  • Language: English
  • ISBN-10: 0470881046
  • ISBN-13: 978-0470881040
  • Product Dimensions: 18.8 x 2.3 x 23.5 cm
  • Shipping Weight: 680 g
  • Average Customer Review: 4.7 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: #322,119 in Books (See Top 100 in Books)
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Product Description


‘This book does not disappoint…a worthy edition to any bookshelf.' (, March 2011).

From the Back Cover

Learn the secrets that search engines like and move your Web site to the top!

What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!

  • Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business

  • Build it right — find out how to construct your site with the information that search engines need to index it properly

  • Cover all bases — get your site listed in product and shopping indexes and local-search services

  • Love those links — find sites to link to yours and choose links that boost your position

  • Watch this — use video to make your site more visible, and build traffic with social networking sites

Open the book and find:

  • How search engines work

  • Techniques search engines like and ones they hate

  • What keywords are and how to use them

  • How to make your site both useful and visible

  • Page-building tips

  • Small things that can make a big difference

  • How to redeem your site if something goes wrong

  • Ten common myths about SEO

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Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
I've been a Search Engine Marketer since 1999 and really thought I knew it all. I learned a few new tricks from just one page :) It's a little bit of an understatement to have this book under "...for Dummies" but the book did start off with the simple stuff.
Great read/reference book and well worth it. If you learn just one thing then this book (you will) will have paid for itself over and over again.
I don't know Mr. Kent so this is totally for real.
Buy it...
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Format: Paperback
The SEO bible you've been looking for!

Search Engine Optimization for Dummies is the first book I've read on the SEO subject and it does not disappoint.
I recommend this book to anyone with a basic knowledge of HTML. (Ian Lloyd's book, Build Your Own Web Site The Right Way - 2nd edition, is a fantastic book for anyone new to HTML and CSS.)

From the SEO beginner's, small business owner's, and budding Web designer's perspective, the book contains everything you need to know about search engine optimization.
Peter Kent's book is well written, easy to understand, full of examples and step-by-step tutorials.

After reading Search Engine Optimization for Dummies, you will (in addition to other valuable information) know how to:

* Choose keywords, perform keyword analysis and place keywords on your pages.
* Avoid things search engines hate - such as invisible navigation systems.
* Use SEO tricks successfully.
* Create or obtain content for your Web site.
* Market locally.
* Add your site to the indexes and directories.
* Market your products through shopping directories and retailers.
* Create links search engines like.
* Improve videos from the SEO perspective.
* Figure out if you've been penalized by Google and what to do about it.

I recommend this book to anyone new to SEO. It is worth every penny.
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Format: Paperback
First of all, we need to learn all major search engines in USA and UK markets. They are including Pay Per Click, Pay Inclusion, Overture Site Match, and etc....
During this age of " Search Fights " between Google, MSN and Yahoo. There have many search engines are growing up and also created many events and expo to gain the market shares; especially of " and Related events! " May be, you need to know and learn more profiles from Looksmart/Wisenut/Zeal, Lycos/Hotbot, Findwhat, Kanoodle, Enhance (ah-ha), ePilot, Searchfeed, Xuppa, Search123, Brainfox,, Searchboss, Lookbus, eSpotting, Mirago, Goclick, Issifind, Issihk, 7search, bCentral, Bidclix, Blowsearch, myGeek,, Engine54, Exactseek, iqseek, ixQuick, Mamma, Pageseeker, Searchking, Splut,, Turbo10, Whatuseek and etc...
All above PPC or P4P engines can help your company to reach 95% of the search engines coverage, and also can save the costs.
How to setup your own SEO program is the amazing way to save costs and gain the highest ROI ! It is Return Over Investment !
Search Engines marketing is the best way for our business development on any models of e-Business.
When you are thinking of global, you need to learn hire search engines in Local!
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Format: Paperback
I'm the author of Search Engine Optimization for Dummies, and just wanted to make a few comments. I'd like to begin by thanking the first two reviewers for their great reviews ... It's always nice to know people appreciate one's work!
A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree).
Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.
I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable.
This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.
I'll occasionally be adding updates and notes to my site,, so please visit. I hope you enjoy the book!
Peter Kent
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Format: Paperback
I found this book to be a very readable and helpful introduction to the field of Search Engine Optimization (SEO). Peter Kent walks you through the details of how to increase your web site's traffic by improving your site's ranking in the various search engines. He also covers your pay-per-click placement options should the free alternatives not be sufficient.
This book is appropriate for geeks and non-geeks. If you don't know much about building web pages, this will help you talk to your geeks. If you do know how to write HTML, it will give you the publicity and marking information you need to turn your finely crafted pages into ones that are actually seen by the people who want them!
I recommend this book to anyone who has a web site that isn't ranked at the top of all the search engines.
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