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Search Engine Optimization: An Hour a Day Paperback – Apr 14 2008

4.5 out of 5 stars 2 customer reviews

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Product Details

  • Paperback: 384 pages
  • Publisher: Sybex; 2 edition (April 14 2008)
  • Language: English
  • ISBN-10: 0470226641
  • ISBN-13: 978-0470226643
  • Product Dimensions: 18.8 x 2.2 x 23.4 cm
  • Shipping Weight: 581 g
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #664,243 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Put Your Website in the Spotlight

A Step-by-Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

  • Cut through the trendy jargon to find the "Eternal Truths" of SEO

  • Discover the right keywords using the latest research tools and your own gut check

  • Get to know your stats and the free stat-collector, Google Analytics

  • Optimize your site for search engines and your site visitors so you can be found, then make the sale

  • Use the social web to help you reach your business goals, even if you're not a social networking butterfly

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

  • Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives

  • Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day

"This book offers a systematic, commonsense approach to the art and science of SEO."
Chris Sherman,

"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
P.J. Fusco, ClickZ Magazine columnist

"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
Joe Dolson, inter:digital strategies

"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
Harvey Ramer, marketing designer and blogger, Design Delineations

About the Author

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at, or for downloads, forums, and additional resources.

Customer Reviews

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Top Customer Reviews

Format: Paperback
This is an excellent resourceful book for Search Engine Optimization (SEO). The focus of the book is more on the project side of SEO than technicality. I highly recommend this book to anyone interested in learning SEO.
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Format: Paperback
The books covers all aspect of SEO whether you're just getting starting with your web project or working in a corporate company, you will find this book helpful. The steps outlined in the book are easy to follow and the author follows the standard practice of SEO out there such as "conversion".

Great book!!! strongly recommend it for any web project you embark on
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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars 100 reviews
41 of 43 people found the following review helpful
5.0 out of 5 stars All you need to know about SEO... June 8 2011
By Finn - Published on
Format: Paperback Verified Purchase
As an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i'd read this twice i practically felt like i'd been involved in seo for years (yes, the transition was that smooth).

Here are my thoughts on this book.

Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).

I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.

The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.

Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
4 of 4 people found the following review helpful
5.0 out of 5 stars Best SEO Book, as far as I can tell Nov. 29 2008
By Chelsea Davis - Published on
Format: Paperback Verified Purchase
This book is great for people like me who have trouble implementing. It's actually packed with sound SEO advice and the layout is great for people who need step by step, daily to do's to improve their website rankings. The book is laid out in three parts: Foundation, Strategy, and Your SEO Plan. What's nice is the authors include Extra Credit work if you want to go above and beyond and they include ideas for Guilt-Free Slacking if you're short on time or motivation. This book is good for those that need direction or are new to the SEO game. I don't have a lot of SEO books to compare it to, but as far as I can tell it's the best. Exactly what I needed, wanted, and expected.
2 of 2 people found the following review helpful
4.0 out of 5 stars Top SEO book for serious webpreneurs July 19 2009
By Harry J. White - Published on
Format: Paperback Verified Purchase
I researched for two days before choosing this book. No other book gets to the meat of SEO quickly enough. This book assumes you already know how the internet works, and how to code some basic HTML. It is not for a rank beginner. This results in a much more efficient read for someone who wants to seriously increase their site's search engine rankings. I also liked the hour-a-day concept. Whether you are a professional SEO or small part-timer, having someone break down a long and sometimes puzzling task into smaller pieces is very useful. Look at the top 10 SEO books available through Amazon and you will see this is one of the best.
1.0 out of 5 stars One Star June 22 2016
By Amazon Customer - Published on
Format: Paperback Verified Purchase
Its aljust very old publication not timely for 2016 SEO as the book was published in 2006.
6 of 6 people found the following review helpful
5.0 out of 5 stars Accessible and Comprehensive Dec 22 2008
By R. Miller - Published on
Format: Paperback Verified Purchase
These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.