Search Engine Visibility (2nd Edition) Paperback – Aug 29 2007
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From the Back Cover
Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook --This text refers to an out of print or unavailable edition of this title.
About the Author
Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.
Top Customer Reviews
I'm sorry :) if I was not supposed to read this book, but this is clearly material aimed at beginners to website development and to search engine promotion.
Moreover the 5 chapters that compose this book (sold for 300 pages) span over 225 pages with a third-of-the-page right margin ... this book could be half its size.The rest is forewords, introduction, link list, glossary, index and a free chapter of another book "Speed up your web site" (nothing-new-here-also).
The five chapters are :
- Before you build (36 pages)
- How to build better web pages (72p)
- Page design workarounds (47p)
- After your site is built (47p)
- Best practices : the Dos and Don'ts of Search Engine Marketing (17p)
I only give two stars now because nowhere is this book clearly advertised as a book for beginners.
The back-cover tells : "This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs" ... I find it hard to believe that we can still find developers and designers... that don't know those basic facts about website building.
But give me that book 5 years ago and I would have loved it :)
Search Engine Visibility is the first book I've ever seen that acknowledges search engine optimization does not exist in a vacuum separate from the business or philanthropic goals of a website. Search engine optimization should be an integral part of the planning and design stages of any website. It's refreshing to see a publication that emphasizes this.
This book will help you understand what you can do to increase search engine referrals and further your business goals without spamming the engines. [Though if you take everything in this book literally you may be scared that if you put a few words in your meta tags that don't appear in the copy of your page Google will ban your site - that's just not going to happen, but you do put your site at risk if you resort to some of the other Spam tactics mentioned in the book]
You'll learn best practices in:
* Keyword research and selection
* Site design and layout
* Designing search engine friendly navigation systems
* Crafting keyword (and user!Read more ›
As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.
All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.
There is very little actual SEO information and what can be found is very basic in nature. You can find much more information from free websites.
There is also an excessive amount of fluff. For instance she spends an entire page explaining what a URL is. Maybe she thought her target audience was the Internet ignorant.
She also contradicts herself sometimes. For instance she uses the example of a site called "TranquiliTeas" and says that it would be unethical to separate the run-on just to increase keyword density because that is not the true site name. One inch down on the page she then advocates leaving off ".Inc" for this exactly purpose. (actually she claims that its because people don't search for "Inc." but of course people don't search for "TranquiliTeas" either). In any case you're doing the same thing, changing the actual company name to increase relevance. Depending on which part of the page you're reading its either spam or good practice.
Of course if you want my opinion the correct advice would be to plan for promotion before you form your business, and so when naming your business include a space between your keywords. So in other words, don't name your site "CarParts" name it "Car Parts." Problem solved.
My recommendation? Don't buy it, but if you must have it find it at a library (if possible). It'll only take a day or so to get the few bits of useful info out of the book.
Most recent customer reviews
Not even halfway through this book and already my sites are getting more visitors. Now I understand why certain changes didn't work out. Worth reading before "updating" your site.Published on March 12 2009 by Joanne
The field of Internet marketing is really coming into its own.
There is a science behind designing websites that achieve top rankings in the search engines. Read more
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. Read morePublished on Jan. 5 2004 by A Customer
I am a Search Engine Consultant myself and I got to know about this book from the SEO Conference Handbook. Read morePublished on Dec 28 2003 by Nakul Goyal
For those of us who are drawn to the subject of Web Site Marketing, and in particular Search Engine Optomization (SEO) I find it difficult to fault this book. Read morePublished on Dec 6 2003 by Mike Druttman
This book does not work on the specific details of algorithms. If it did, it would be quickly outdated. Instead, this book is based on the fundamental concepts of the web. Read morePublished on Oct. 27 2003 by A Wall
Those who have written that this book is misleading etc are seeing things too much from their own point of view. Read morePublished on Sept. 23 2003 by Rick Bateman
The answer is NO. I bought this book because of good reviews and wasted my money. The teaching in this book is either lacking or the author assumes that you already know... Read morePublished on Aug. 3 2003 by Gerburg Frick
A friend of mine recommended this book, and I am glad that he did. I have seen results in getting better search engine rankings on Google using the information in this book. Read morePublished on July 30 2003
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