Usually ships within 1 to 2 months.
Ships from and sold by Gift-wrap available.
+ CDN$ 6.49 shipping
Used: Good | Details
Sold by RevivalBooksUK
Condition: Used: Good
Comment: No Dust Jacket. Slight shelfwear to the cover. Over 6 Million items sold. Fast dispatch and delivery. Excellent Customer Feedback. Over 6 Million items sold. Fast dispatch and delivery. Excellent Customer Feedback.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising Hardcover – Apr 9 2012

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 45.95
CDN$ 31.73 CDN$ 24.33

50% Off Amazon Prime when you join Amazon Student
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 260 pages
  • Publisher: Wiley-Blackwell (April 9 2012)
  • Language: English
  • ISBN-10: 0470974885
  • ISBN-13: 978-0470974889
  • Product Dimensions: 15.2 x 2 x 22.9 cm
  • Shipping Weight: 599 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #238,718 in Books (See Top 100 in Books)
  • ¿Quieres informarnos sobre un precio más bajo?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


“Summing Up: Recommended.  Upper-division and graduate students of advertising and psychology, faculty, and practitioners.”  (Choice, 1 October 2012)

“Heath’s book is far more persuasive than any advertisement, no matter how top-loaded the latter may be with accurate information. His thesis depends on a lengthy journey through cognitive science and evolutionary psychology, and a firm grasp on how – so far as we know – the human mind actually does work (rather than how we would like it to work). Heath demonstrates quite clearly – at least to my satisfaction – that it is precisely when we pay no conscious attention to advertising that advertisers get to work on our subconscious with complete effectiveness.”   WILL SELF, Prospect, June 2012

"(Heath) avoids academic obscurantism and fills the book with clever dissections of well-known ads... The case studies add up to an intriguing, down-to-earth introduction to the mysteries of the subconscious..."
Financial Times, March 2012

"Dr Robert Heath, who teaches at the University of Bath, has popularised the theory of ‘low attention processing’, which argues that ads make a stronger emotional and behavioural impact when we are paying less conscious attention to them. In his new book, Seducing the Subconscious, he further develops this thinking, providing a detailed and scholarly explanation of the psychological processes involved, and illustrating these with advertising examples, many based on his own long experience in ad agencies."
Paul Feldwick, Credos, March 2012


An articulate, compelling and, at times, disturbing explanation of how advertising works. The theory and examples in Seducing the Subconscious offer new insight into how advertising works and are a must read for any advertiser, consumer, and policy maker.
Jerry Wind, Lauder Professor and Professor of Marketing at the Wharton School, Director of the Wharton Future of Advertising Program

Dr. Heath writes with great insight into the workings of advertising and communication. He draws on theory to frame the question and guides the reader through how the subconscious is at the forefront of our behaviour. His book is a 'must read' for anyone with the slightest involvement or interest in marketing.
Judy Zaichkowsky, Professor of Marketing and Communications, Copenhagen Business School, Denmark

Advertising works at both a conscious and subconscious level. Anyone who wants to understand how should read this well-researched and generally balanced book.
Patrick Barwise, Emeritus Professor, London Business School

See all Product description

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

Most Helpful Customer Reviews on 4.4 out of 5 stars 11 reviews
5.0 out of 5 starsA thought-provoking discussion of how advertising works
on July 24, 2012 - Published on
Verified Purchase
5.0 out of 5 starsSo inspire!!
on September 12, 2016 - Published on
Verified Purchase
4.0 out of 5 starsThe power of low attention advertising
on October 8, 2013 - Published on
Verified Purchase
5.0 out of 5 starsExcellent review of the academic studies on human behavior relevant ...
on March 17, 2015 - Published on
Verified Purchase
5.0 out of 5 starsFive Stars
on April 2, 2017 - Published on
Verified Purchase