Here you will learn how different groups feel about firearms, and what we can do to change their minds. You’ll learn of the unique characteristics of Women, African-Americans, Hispanics, Asians, Jews, Liberals and Centrists, and what arguments we can make to win them over to our side.
Chapter 1: Why we must sell the Second Amendment.
Chapter 2: Selling to Liberals and Moderates/Centrists.
Chapter 3: Selling to Blacks
Chapter 4: Selling to Hispanics
Chapter 5: Selling to Women
Chapter 6: Selling to Jews
Chapter 7: Selling to Gays
Chapter 8: Selling to Asians
Chapter 9: Selling to Christians
Chapter 10: Developing Friendly Gun Ranges and other ideas to sell the Second Amendment.