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The Services Shift: Seizing the Ultimate Offshore Opportunity Hardcover – Jan 9 2009

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Product Details

  • Hardcover: 352 pages
  • Publisher: FT Press; 1 edition (Jan. 9 2009)
  • Language: English
  • ISBN-10: 0137133502
  • ISBN-13: 978-0137133505
  • Product Dimensions: 16.1 x 3 x 23.5 cm
  • Shipping Weight: 567 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,979,191 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

“Kennedy has artfully integrated the phenomenon of offshoring services in the global competitiveness agenda of firms. His insights on the key economic drivers and trends paint a picture of the potential and the pitfalls of this phenomenon. No manager can afford to ignore this shift. All managers may want to read, understand, and ride the competitive benefits of this shift.”

       -C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, University of Michigan, author ofThe Fortune at the Bottom of the Pyramid


“This is a must read guidebook for business leaders who want a global competitive advantage.The Services Shiftnot only maps the current terrain, but more importantly, provides where the world is headed and what it will take for businesses to win tomorrow by globalizing services. This is a well researched book with very practical lessons for winning the offshoring battle.”

      -Noel Tichy, coauthor (with Warren Bennis) ofJudgment: How Winning Leaders Make Great Calls, and Professor of Management and Organizations at the University of Michigan Ross School of Business


“Global Sourcing of Services is a powerful source of competitive advantage as economic borders become thinner... Kennedy pulls up the curtain and explains the what, why, and where of offshoring. His work with both providers and customers illuminates both the potential and the challenges of global sourcing.The Services Shiftprovides insights on the shifting business paradigms. This book cuts through the rhetoric and provides managers practical advice. A must read!!!”

      -Anurag Jain, Managing Director, Asia Pacific; President for Applications Solutions (AS); and President of Insurance & Business Process Solutions (IBPS) for Perot Systems


“If you found that Tom Friedman'sThe World Is Flatraised interesting issues but didn't connect them to your business,The Services Shiftis for you. It appeals to both the strategist and the practitioner. It covers the range of key impacts when services shift offshore-economic, social, political, organizational, and the human factor-talent. Kennedy [and Sharma] have written an excellent book, clearly written by practitioners and not academic theorists. It is also extremely practical, with penetrating insights into the firms leading this trend, and real tools to help you analyze your business processes.The Services Shiftis a comprehensive, thoughtful, and immensely readable book. I recommend it for every manager who faces global competition.”

      -Mark Hodges, Chairman and Cofounder, EquaTerra, Inc.


“With the air thick with debate about ‘shipping jobs overseas,' ‘offshoring,' ‘race to the bottom,' and ‘outsourcing,'The Services Shiftcould not come at a more propitious time. Bob Kennedy's book offers both a thoughtful and practical treatment of this critical phenomena, which will only accelerate in the coming years, especially in the services sector. Whether you are a corporate manager, a government policymaker, or a labor activist, you will find this book useful in making the globalization game pay off for all constituencies.”

      -Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise, Cornell University


By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as “outsourcing” or “offshoring.” But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit-or could benefit? How exactly does services offshoring work? How do you “get in the game”? Who makes a good partner?And what are the policy implications?The Services Shiftanswers all these questions, and more, offering powerful insights for managers, public policymakers, and citizens alike. Leading researchers Robert E. Kennedy and Ajay Sharma reveal how services offshoring works in both industries and individual companies, and show how to define and implement realistic services-sourcing goals for your organization. You'll learn who's involved in services offshoring, understand leading business models, and tour the main geographical centers-from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with participants, the authors review the management skill sets associated with successful services offshoring. Next, they assess policy initiatives in both developing and developed countries, including U.S. proposals aimed at restricting the offshoring of services. Finally, they preview the newest trends in services globalization, helping you prepare for the world as it will be-next year, five years from now, and in a decade.


     Services offshoring: what's different, what's the same?

     How the offshoring of services resembles the offshoring of manufacturing-and the important ways it differs


    Defining a realistic framework for services offshoring

     How to set clear goals, define what to offshore, and then execute successfully


     Touring the offshore universe: models, locations, activities, and beyond

     Understanding all your options-and their tradeoffs and implications


     Understanding the broader political and economic implications

     How governments are likely to act-on both ends of the provider-to-consumer spectrum-and how that will impact you


About the Author

Robert E. Kennedy is the Tom Lantos Professor of Business Administration, Director of the Global Initiative at University of Michigan’s Ross School of Business, and Executive Director of the William Davidson Institute (WDI). He spent eight years at Harvard Business School, researching global strategy and teaching international business courses. He has consulted and invested venture capital throughout Europe and Asia.


Ajay Sharma is Research Manager for WDI’s Globalization of Services Initiative. In 1992, he joined Infosys as it was ramping up its offshore software development business. Later, he joined PriceWaterhouseCoopers as a technology consultant.


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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars 11 reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Nitty-gritty guide to "offshoring" Oct. 4 2010
By Rolf Dobelli - Published on
Format: Hardcover
Shipping U.S. manufacturing jobs to offshore destinations is already controversial, but what's happened so far is just the first wave of "offshoring," says globalization professor Robert E. Kennedy, writing with researcher Ajay Sharma. A far larger wave is cresting: service offshoring. This is problematic because services now account for a larger portion of the U.S. gross domestic product than manufacturing. Technology is making many high-value services fair game for offshoring. The first wave of service offshoring involved sending relatively low-value services, such as call centers, to India. But now firms are outsourcing even medical jobs, including radiology. This book tells managers why offshoring is moving up the service value chain, how to harness its benefits and what to do about its risks - though the authors might have paid more attention to the disappointing results some companies have derived from offshoring. Despite their stated political neutrality about offshoring, these experts do seem to favor it, as seen in their resigned treatment of job loss concerns and their optimism about the complexities of executing offshoring programs, though they acknowledge that they treat in scant pages procedural matters that have been the subject of entire books. getAbstract recommends their detailed, knowledgeable backgrounder to those who want a lot of very useful information about offshoring, while noting that it may not meet all the needs of managers who call for caution before setting sail.
1 of 1 people found the following review helpful
5.0 out of 5 stars Invaluable for today's globally-focused executives Jan. 28 2009
By A. Gillett - Published on
Format: Hardcover
If you are considering outsourcing or offshoring, this is a must-read. Professor Robert Kennedy lays out the phenomemon of offshoring and explains the key considerations you need to keep in mind when pursuing offshoring of services. What benefits can you reap from offshoring? What are your goals of offshoring? Which of your business processes should be offshored? What should you consider when making an agreement with a vendor? How will the skill set of your management team need to evolve? Which country is best for your offshore activities? All of these questions and more are answered in clear, concise language.

Kennedy provides many examples of companies who have successfully pursued offshoring -- and he delves into the factors that made them successful. The book presents many helpful frameworks that managers can use in their decision-making and will have managers returning to this book time and again as a reference.

I have ready dozens of management books over the past year. This one ranks among the very finest in terms of timeliness and practicality.
Highly recommended!
1 of 1 people found the following review helpful
5.0 out of 5 stars Right On the Money Feb. 2 2009
By Louis LaFrate II - Published on
Format: Hardcover
Mr. Kennedy has done an outstanding job of defining the process of outsourcing and offshoring in his new book "The Services Shift". In order to gain efficiency, reduce costs and maintain a competitive position our company had to make tough decisions regarding the relocation of certain aspects of our business. As a thirty year veteran of the Tier 1 automotive supplier industry we were making these decisions in the early days "flying by the seat of our pants". Had this book been available to us when we started our outsourcing process we would have avoided a number of mistakes. Every business owner, manager and executive should read this book to gain an understanding of the process, the tools you will need to be successful and the risks and rewards you will encounter. The information contained in this book is right on the money!
1 of 1 people found the following review helpful
5.0 out of 5 stars Book hits the mark Jan. 26 2009
By Services Shift Fan - Published on
Format: Hardcover
As a senior manager facing many of the offshoring questions written about in The Services Shift, I found this book an invaluable tool. I read it in one night and now feel much better versed on the potential benefits and risks of offshoring. If you are looking for a competitive global advantage, this is one book you must get. It not only gives a look at the current landscape, it maps out where the global business world is headed. A must-read for business leaders.
1 of 1 people found the following review helpful
5.0 out of 5 stars An Absolutely Brilliant Piece of Work! Jan. 27 2009
By Khalid Alnaif - Published on
Format: Hardcover
Kennedy has gone beyond theory and provided clear and succinct details of what firms must and should know before engaging in the globalization of their services. This is a must read for any business executive who is looking beyond the shores of the United States.