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Sex in the Snow: The Surprising Revolution In Canadian Social Values Paperback – Oct 24 2006

4.0 out of 5 stars 1 customer review

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Product Details

  • Paperback: 256 pages
  • Publisher: Penguin Canada; 1 edition (Oct. 24 2006)
  • Language: English
  • ISBN-10: 0143052349
  • ISBN-13: 978-0143052340
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 272 g
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #298,910 in Books (See Top 100 in Books)
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Product Description

About the Author

Michael Adams is president of the Environics group of marketing research and communications consulting companies with offices in the United States and Canada. He has written three bestselling books, including Fire and Ice: The United States, Canada and the Myth of Converging Values, which won the prestigious 2004 Donner Prize for the best book on public policy in Canada.

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Top Customer Reviews

Beyond its provocative title (I had a hard time leaving it on the coffee table when my American Mother in law was coming to visit), Adams serves up some great insights. There are many students of demography these days, forecasting into the future and making predictions, but Adams approaches the topic from a unique direction. Segmenting Canadians into "tribes," essentially groups with common social values that defy traditional age and income divisions, he presents a unique look at what makes certain groups of society tick. I would highly recommend this book to any student of marketing. It gives brilliant insight into segmentation of markets in Canada.
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