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Sharkonomics: How to Attack Market Leaders Paperback – Apr 1 2012


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Product details

  • Paperback: 192 pages
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd; 1 edition (April 1 2012)
  • Language: English
  • ISBN-10: 9814346349
  • ISBN-13: 978-9814346344
  • Product Dimensions: 14 x 1.9 x 21.6 cm
  • Shipping Weight: 299 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,993,661 in Books (See Top 100 in Books)
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Review

Stefan's Sharkonomics speech was presented in a very charismatic way. To draw parallels between corporate and sharks behavior created discussions and a new way of thinking. Stefan offered a lecture filled with energy, creativity, experience and participation from the audience. Something I can highly recommend for upcoming events! (Christoffer Blomberg, marketing manager, The Swedish American Chamber of Commerce)

Stefan's book Sharkonomics is blood for sharks and steel cages for their prey. (David Charron, Haas School of Business, University of California, Berkeley)

Stefan Engeseth 'rocked it' at last nights lecture on his thought provoking Sharkonomics speech. I liked your combination of humor and directness when it came to looking at an opportunity or in your parlance, shark food. (Eric Snelz, president, The American Marketing Association, Phoenix Chapter)

Stefan Engeseth brings Sharkonomics to life with quick witted-analyses, personal presence, and an uncanny talent for interacting with the audience. (Maria V. Bergmann, president, Swedish American Chamber of Commerce, Chicago)

On behalf of SACC-NE, I wanted to thank you for an excellent Sharkonomics presentation. Not only were you able to captivate and entertain the fifty people attending, but I had several members reach out to me afterwards commenting on the great energy in the presentation. Your ability to distill core shark principles and apply them to businesses at different stages in their life cycles was both challenging and inspiring. (Rasmus Goksor, president, Swedish American Chamber of Commerce, New England)

Thank you Stefan for a great evening with Sharkonomics, November 1. It was a true pleasure to see you interact with the top quality audience at Thunderbird School of Global Management. With the assistance from the American Marketing Association Phoenix, and the many representatives from Thunderbird, SACC-Arizona enjoyed the best event this year featuring a guest from Sweden, now also considered a great friend. The law of nature inspired theme and strategies presented resulted in plenty of discussions that continued for hours at the networking reception following the event. We very much look forward to follow your continued success in the United States. (Tobias Lofstrand, president, The Swedish-American Chamber of Commerce, Arizona)


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Amazon.com: 3.5 out of 5 stars 2 reviews
Jack Yan
5.0 out of 5 starsAnother entertaining, enjoyable Engeseth book
August 25, 2012 - Published on Amazon.com
One person found this helpful.
Sanjeev M
2.0 out of 5 starsAverage book, little substance, generic advice without getting into specific
December 21, 2012 - Published on Amazon.com
4 people found this helpful.

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