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The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream Hardcover – Dec 6 2016

4.4 out of 5 stars 65 ratings

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Product details

  • Item Weight : 550 g
  • Hardcover : 336 pages
  • ISBN-10 : 1610396669
  • ISBN-13 : 978-1610396660
  • Product Dimensions : 17.15 x 3.18 x 24.77 cm
  • Publisher : PublicAffairs (Dec 6 2016)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 65 ratings

Product description


"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes, and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." --Christopher J. Graves, chairman, Ogilvy Public Relations Worldwide

"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." --Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage, and coauthor of Execution: The Discipline of Getting Things Done

"Forecasting the future is a challenging-and absolutely necessary-part of every leader's job. In this ambitious and timely book, Amy Webb shows not only how to identify actual trends and surprises emerging from the fringes but-even more important-how to do something about them so you can thrive in the face of the unexpected."--Craig Newmark, founder,Craigslist

About the Author

Amy Webb is a quantitative futurist whose research focus is on artificial intelligence and how emerging technologies will transform the way we live, work, and govern. She is the author of The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream, a professor of strategic foresight at the NYU Stern School of Business, and the founder of the Future Today Institute, a leading future forecasting firm that helps leaders and their organizations prepare for complex futures.

Now in its second decade, FTI advises Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups around the world. Amy also publishes the annual FTI Emerging Tech Trends Report, which has now garnered more than 6.2 million cumulative views worldwide.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
65 global ratings
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5.0 out of 5 stars A way to view the future
Reviewed in the United Kingdom on June 16, 2017
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cesar carneiro penna
5.0 out of 5 stars Amy Webb does a great job at structuring a comprehensive model to help anyone make predictions.
Reviewed in Brazil on November 8, 2017
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Rodrigo G
1.0 out of 5 stars Producto sucio
Reviewed in Mexico on June 13, 2017
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Suzy Quinn
2.0 out of 5 stars Poor execution of an interesting topic
Reviewed in the United States on October 22, 2017
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5.0 out of 5 stars Signals from Tomorrow
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