The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Hardcover – Sep 7 2010
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From the Inside Flap
Proven methods for building anonline income stream
Maybe you dream of making money with an online business, but haven't tried so far because you'd have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age twenty-fourwith an amazing invention to sell. Or just because the economy's too bad right now.
If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go-to guide The Six-Figure Second Income shows you exactly how!
Filled with common-sense advice and proven tips, this book supplies you with a complete toolbox to take the things you know or do best and sell them online for a profitall in your spare time, working at your speed. You'll get a no-nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You'll also discover:Ten false barriers on your road to onlinebusiness success
Six very real dangers to your successReady-made ideas for quick andprofitable productsHelpful tips for creating saleable contentquickly and easily
Seven building blocks of a good Web site
Common marketing mistakes and their fixesHow to use Google tools and other online resources to discover new trends and markets
Secrets to creating an upward profit spiral
If for some reason you object to making money, don't read this book. Otherwise, pick up The Six-Figure Second Income and start building a rewarding and growing stream of online profits today!
From the Back Cover
Praise for The Six-Figure Second Income
"Most people would be thrilled with a six-figure incomebut a six-figure second income would be a real dream. Lindahl and Rozek knock down all the barriers to online business success and show you how ignoring the conventional wisdom may be the smartest move you'll ever make."Harvey Mackay, author of the #1 New York Times bestseller Swim withthe Sharks without Being Eaten Alive
"I've been in business for over forty years. I've been both bankrupt and a billionaire. What have I learned from it? That one of the most important assets you can have on your journey toward business success is a clear path. The Six-Figure Second Income is just such a path. The authors have filled this book with straight talk and valuable guidance. I wish it had come out many years ago."Bill Bartmann, author of Bailout Riches!, www.BillBartmann.com
"Jonathan Rozek is a sophisticated New Englander with zero tolerance for make-money hype AND for anyone's lame excuses for not jumping into business with both feet. I love his direct, frank, even-handed approach to every single topic. It's hard to name many excellent 'A to Z' guides to Internet marketing. But this covers everything from 'what PDF stands for' to some fairly advanced marketing strategies. You'll have a great framework before you go deep into individual subject areas. Loaded with common sense. Excellent!"Perry Marshall, author of The Definitive Guide to Google AdWords,www.PerryMarshall.com
"I run multiple businesses and I'm always low on time. What I love about this book is the practical, real-world advice about how to start and grow a business when no one's given you a 'leg up.' That is, no one until this book came along. Well done!"Wendy Patton, author, real estate builder, broker, and investor,www.WendyPatton.comSee all Product Description
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Top Customer Reviews
The information in this book is clearly laid out in an orderly way and gives enough detail so that even if you know nothing about computers or web-design you will be able to follow along step by step.
Most Helpful Customer Reviews on Amazon.com (beta)
I was really hoping for some more meat and potatoes stuff on what I could actually produce as an info product, but this book fell slightly short of its promise. It used a lot of powerful language and amazing catch lines that get you really pumped, but I felt like it ultimately under-delivered. Not questioning the sincerity of the authors here, just the overall quality of their product.
Jon deals with many of the excuses,hype, and barriers right up front. While some of the techniques and information is common with other books on this subject, I found this one puts everything together in a concise and clear manner. The information on the website analysis tools alone was worth the price.
An unexpected and pleasant surprise was I had a question about something in the book and sent an email to the address in the book and actually got a personal response back from the author in 24 hours. - A very nice touch.
If you search online, you can probably find all the stuff in this book for free. The advantage of this book is that it concisely summarizes most of the important things in one place. Unfortunately, the tips and hints are concise to the point that they are too general. Instead of going into more detail, the author would often discuss something and then refer you to search his own website for more information on the topic.
I found this to be annoying because it happened pretty much on every other page of the book. It also felt like the author was trying to boost traffic to his site by mentioning it so many times. For example, why would I go to his website to search for "google website optimizer" when I can just google google website optimizer and learn way more about it that way? To be fair, the author mentions that technology gets dated pretty quickly, so he refers you to his site for the most up-to-date information. This still doesn't completely dissolve the feeling that the author is trying to get more visitors to his site and the feeling that he's kind of taking the lazy way out by teasing you with some information but not following through with the delivery.
That complaint aside, I found the chapter on how to turn prospects into buyers one of the most helpful chapters relative to the rest of the book. It's nothing new - genuinely care about people on your mailing list, follow up with customers, convert them into more sales, etc. - but it is a starting point for anyone who is totally new to sales. If you know about Adsense, Adworks, Analytics, how to start a basic website, that's half of the book right there. The book's basic format is to tell you what not to do, introduce topics on what you should do, curiously elaborate very little on that part, and then refer you to its own site for more info.
Nonetheless, the book is straight forward and easy to read. I do think the authors' intentions are good and honest. But for me, the book did not live up to its title of how to start a successful online business to get a six figure second income. After reading the book, I feel like I could maybe make a couple of thousand dollars with an info product, but a six figure income still seems like a very high mountain to climb, a mountain I was expecting this book to turn into a hill. I wanted more detail on how to achieve that six figure number and I don't think the book delivered in this aspect. The author himself talks about how he's made millions doing this or that. It would have been awesome to include one of his own info products, with exact steps and setbacks, as a case study.
I'm not sure I can say I learned much from the book, but it did give me some creative ideas and helpful third party links (like clickbank, crazyegg, etc.) "Flat" is the word I would use to describe its content.
Would I recommend a friend to buy this book? Probably not. Check it out from the library? Definitely.
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