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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Hardcover – Sep 7 2010

3.7 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 242 pages
  • Publisher: Wiley (Sept. 7 2010)
  • Language: English
  • ISBN-10: 0470633956
  • ISBN-13: 978-0470633953
  • Product Dimensions: 16 x 2.4 x 23.6 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 3.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #90,890 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

Proven methods for building anonline income stream

Maybe you dream of making money with an online business, but haven't tried so far because you'd have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age twenty-four—with an amazing invention to sell. Or just because the economy's too bad right now.

If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go-to guide The Six-Figure Second Income shows you exactly how!

Filled with common-sense advice and proven tips, this book supplies you with a complete toolbox to take the things you know or do best and sell them online for a profit—all in your spare time, working at your speed. You'll get a no-nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You'll also discover:Ten false barriers on your road to onlinebusiness success

Six very real dangers to your successReady-made ideas for quick andprofitable productsHelpful tips for creating saleable contentquickly and easily

Seven building blocks of a good Web site

Common marketing mistakes and their fixesHow to use Google tools and other online resources to discover new trends and markets

Secrets to creating an upward profit spiral

If for some reason you object to making money, don't read this book. Otherwise, pick up The Six-Figure Second Income and start building a rewarding and growing stream of online profits today!

From the Back Cover

Praise for The Six-Figure Second Income

"Most people would be thrilled with a six-figure income—but a six-figure second income would be a real dream. Lindahl and Rozek knock down all the barriers to online business success and show you how ignoring the conventional wisdom may be the smartest move you'll ever make."—Harvey Mackay, author of the #1 New York Times bestseller Swim withthe Sharks without Being Eaten Alive

"I've been in business for over forty years. I've been both bankrupt and a billionaire. What have I learned from it? That one of the most important assets you can have on your journey toward business success is a clear path. The Six-Figure Second Income is just such a path. The authors have filled this book with straight talk and valuable guidance. I wish it had come out many years ago."—Bill Bartmann, author of Bailout Riches!,

"Jonathan Rozek is a sophisticated New Englander with zero tolerance for make-money hype AND for anyone's lame excuses for not jumping into business with both feet. I love his direct, frank, even-handed approach to every single topic. It's hard to name many excellent 'A to Z' guides to Internet marketing. But this covers everything from 'what PDF stands for' to some fairly advanced marketing strategies. You'll have a great framework before you go deep into individual subject areas. Loaded with common sense. Excellent!"—Perry Marshall, author of The Definitive Guide to Google AdWords,

"I run multiple businesses and I'm always low on time. What I love about this book is the practical, real-world advice about how to start and grow a business when no one's given you a 'leg up.' That is, no one until this book came along. Well done!"—Wendy Patton, author, real estate builder, broker, and investor,

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Customer Reviews

3.7 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
The book talks mostly about making money on selling information and info products, yet was also helpful to myself as I'm building an online business selling advertising space on my website

The information in this book is clearly laid out in an orderly way and gives enough detail so that even if you know nothing about computers or web-design you will be able to follow along step by step.
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Format: Hardcover Verified Purchase
A very good resource to start your own online business.
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It's okay
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars 76 reviews
316 of 341 people found the following review helpful
4.0 out of 5 stars good infoproduct business model... Oct. 10 2010
By LibraryGirl2014 - Published on
Format: Hardcover Verified Purchase
I enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.
66 of 71 people found the following review helpful
3.0 out of 5 stars Starts out great but dies down pretty quickly July 3 2011
By Sulman Bhatti - Published on
Format: Hardcover
This book is very honest and straightforward and has some useful tips and links, but it is filled with fluff. Many pages are simply a few sentences long and it looks like the authors were just trying to get to a certain page length (which I am sure they weren't, but the layout of the book certainly gives that impression). The book starts out with a bang but then peters out rather quickly. It basically says "Start an Info-Product" but then the rest of the book is just the same old "Adsense, Adwords, How to build a basic website, Keyword Research" stuff that you can find online for free at a million different sites. The real value add of this book is the list of questions you can ask yourself if you want to create an info product, but that is available on their website for free (just use the search box on the website). So I really don't see the sense in purchasing this.

I was really hoping for some more meat and potatoes stuff on what I could actually produce as an info product, but this book fell slightly short of its promise. It used a lot of powerful language and amazing catch lines that get you really pumped, but I felt like it ultimately under-delivered. Not questioning the sincerity of the authors here, just the overall quality of their product.
53 of 59 people found the following review helpful
5.0 out of 5 stars One of the best practical resources on how to start in the business of freelance writing Sept. 20 2010
By Amazon Customer - Published on
Format: Kindle Edition Verified Purchase
This book is one of the best practical guides on how to start your own freelance business that I have ever read. It is full of simple, easily understood, and easy-to-follow advice on how to get started with no cost and minimal effort. A lot of books about freelancing tell you how to market yourself before you are really ready to be marketed because you don't know what you are doing to start with. In fact, at first, most people don't even know how to get started. This book is different- in no-nonsense language and step-by-step directions, it takes the fear out of getting started on your own and directs you step-by-step on how to just jump in and do in, the no-frills way. The author has provided numerous links throughout the book to his website, where his links take you exactly to where he directs you in the book. I loved this book and I feel it was money well-spent.
64 of 73 people found the following review helpful
4.0 out of 5 stars Great Book and straight to the point Sept. 15 2010
By Elmer C BUrgess - Published on
Format: Hardcover
This book does a great job of walking through the process of creating an online business. It focuses on information products because that is the fastest way to market starting from zero.

Jon deals with many of the excuses,hype, and barriers right up front. While some of the techniques and information is common with other books on this subject, I found this one puts everything together in a concise and clear manner. The information on the website analysis tools alone was worth the price.

An unexpected and pleasant surprise was I had a question about something in the book and sent an email to the address in the book and actually got a personal response back from the author in 24 hours. - A very nice touch.
21 of 24 people found the following review helpful
3.0 out of 5 stars Good start, but needs more Sept. 22 2011
By J. Lin - Published on
Format: Hardcover
This book is a basic amalgamation of tips and hints that will help you start selling your own info product online (there are other suggestions for making money online, but the main focus of this book is on info products). Will it guarantee you a six-figure second income? Certainly not without your own hard work. Will it make your path to a six-figure income easier? More or less yes, but you still have to put in effort and time and probably read this book more than once and then do outside research on your own.

If you search online, you can probably find all the stuff in this book for free. The advantage of this book is that it concisely summarizes most of the important things in one place. Unfortunately, the tips and hints are concise to the point that they are too general. Instead of going into more detail, the author would often discuss something and then refer you to search his own website for more information on the topic.

I found this to be annoying because it happened pretty much on every other page of the book. It also felt like the author was trying to boost traffic to his site by mentioning it so many times. For example, why would I go to his website to search for "google website optimizer" when I can just google google website optimizer and learn way more about it that way? To be fair, the author mentions that technology gets dated pretty quickly, so he refers you to his site for the most up-to-date information. This still doesn't completely dissolve the feeling that the author is trying to get more visitors to his site and the feeling that he's kind of taking the lazy way out by teasing you with some information but not following through with the delivery.

That complaint aside, I found the chapter on how to turn prospects into buyers one of the most helpful chapters relative to the rest of the book. It's nothing new - genuinely care about people on your mailing list, follow up with customers, convert them into more sales, etc. - but it is a starting point for anyone who is totally new to sales. If you know about Adsense, Adworks, Analytics, how to start a basic website, that's half of the book right there. The book's basic format is to tell you what not to do, introduce topics on what you should do, curiously elaborate very little on that part, and then refer you to its own site for more info.

Nonetheless, the book is straight forward and easy to read. I do think the authors' intentions are good and honest. But for me, the book did not live up to its title of how to start a successful online business to get a six figure second income. After reading the book, I feel like I could maybe make a couple of thousand dollars with an info product, but a six figure income still seems like a very high mountain to climb, a mountain I was expecting this book to turn into a hill. I wanted more detail on how to achieve that six figure number and I don't think the book delivered in this aspect. The author himself talks about how he's made millions doing this or that. It would have been awesome to include one of his own info products, with exact steps and setbacks, as a case study.

I'm not sure I can say I learned much from the book, but it did give me some creative ideas and helpful third party links (like clickbank, crazyegg, etc.) "Flat" is the word I would use to describe its content.

Would I recommend a friend to buy this book? Probably not. Check it out from the library? Definitely.