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Slim by Design: Mindless Eating Solutions for Everyday Life Hardcover – Illustrated, Sept. 23 2014

by Brian Wansink (Author)

140 ratings

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In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.

Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.

The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.

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Brian Wansink PhD

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Product details

Item Weight : 703 g
Hardcover : 320 pages
ISBN-10 : 0062136526
ISBN-13 : 978-0062136527
Dimensions : 3.3 x 18.54 x 23.11 cm
Publisher : William Morrow; Illustrated edition (Sept. 23 2014)
Language: : English

Best Sellers Rank: #390,615 in Books (See Top 100 in Books)
- #2,492 in Weight Maintenance Diets (Books)
- #2,931 in Weight Loss Diets
- #2,958 in Healthy Living (Books)

Customer Reviews:
140 ratings

Product description

Review

“Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink’s book may well be the healthy lifestyle Holy Grail for which many are searching.” (Publishers Weekly)

“This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria…Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.” (Library Journal (starred review) on Slim by Design)

“[Slim by Design] is crammed with ideas to make it easy to eat healthier-without even noticing that you’re making changes. The book is fascinating, and surprisingly lively and funny-this isn’t a dry review of the literature. It’s a fun read.” (Gretchen Rubin, author of The Happiness Project)

“Wansink’s hotly anticipated new book, Slim By Design, is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer.” (Oprah.com)

“Slim By Design provides tons of practical and useful tips to help you and your family seamlessly improve your eating habits and make better food choices.” (Parents.com)

“[Slim by Design] outlines concrete strategies for designing homes, restaurants, grocery stores, workplaces, and schools in ways that surreptitiously encourage healthy eating habits.” (Slate)

“In his new book, Slim by Design, eating-behavior expert Brian Wansink shows us how to get our kitchens working better.” (Houzz.com)

“Professor Wansink’s Slim By Design theory is about changing your eating environment to lose weight.” (dailymail.co.uk)

From the Back Cover

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).

In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.

At HarperCollins, authors and their work are at the center of everything we do. We are proud to provide our authors with unprecedented editorial excellence, marketing reach, long-standing connections with booksellers, and insight into reader and consumer behavior. Consistently at the forefront of innovation and technological advancement, HarperCollins also uses digital technology to create unique reading experiences and expand the reach of our authors.

HarperCollins was founded by brothers James and John Harper in New York City in 1817 as J. and J. Harper, later Harper & Brothers. In 1987, as Harper & Row, it was acquired by News Corporation. The worldwide book group was formed following News Corporation's 1990 acquisition of the British publisher William Collins & Sons. Founded in 1819, William Collins & Sons published a range of Bibles, atlases, dictionaries, and reissued classics, expanding over the years to include legendary authors such as H. G. Wells, Agatha Christie, J. R. R. Tolkien, and C. S. Lewis.

The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience.

Customer reviews

5 star		55%
4 star		20%
3 star		11%
2 star		6%
1 star		8%

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Top reviews from Canada

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Jessica Orr

Five Stars

Reviewed in Canada on February 11, 2018

Verified Purchase

great book

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Annie_G

Must read

Reviewed in Canada on October 6, 2017

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Must read for anyone. Brain Wansink is a genius :)

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mary o'brien

Format of book didn't appeal Much of the information pertained ...

Reviewed in Canada on July 12, 2016

Verified Purchase

Format of book didn't appeal
Much of the information pertained to eating out, which isn't helpful to me

One person found this helpful

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Top reviews from other countries

Dr A E Oates The Weight Issue

The book's argument is that promoting healthy food is best done by stealth

Reviewed in the United Kingdom on February 13, 2017

Verified Purchase

The basis of this book is that it is easier to become "slim by design", that is by changing your environment, rather than relying on your willpower. Much of the book is full of fascinating facts about our eating. For instance, slim diners at a Chinese buffet are more likely to face away from the buffet, to use a smaller plate, to use chopsticks, and to sit in a booth. This compares to overweight diners, who sit closer to the buffet, are more likely to use a large plate, and are more likely to sit at a table than a booth.
The book's argument is that promoting healthy food is best done by stealth. Don't remove the chocolate milk from the school canteen, but make it more difficult for the children to reach than the plain milk, and they will then drink more plain milk and less chocolate. Have a bowl of fresh fruit by the til and asking each child, "Would you like an apple or an orange with that?".
While this book is not a complete self help book for anyone wanting to lose weight (it does not discuss aspects such as genetic
predisposition to weight gain, effect on health, how exercise can help/hinder weight loss, the stigma associated with weight, or steps to avoid weight regain), it does provide a really interesting read for anyone with a weight problem. Most people could find tips in this book that could make a valuable contribution to promoting their own weight management. In particular, anyone that runs a cafeteria, owns a restaurant, manages a supermarket or wants their own family to lose weight without them being aware that they are on a "diet", should definitely read
this book! For the medical evidence related to weight and diet check out The Weight Issue: -It's your genes plus modern living. How to make an individual weight loss plan based on medical evidence

3 people found this helpful

T. Wilson

Thought-inciting

Reviewed in the United Kingdom on May 18, 2016

Verified Purchase

Excellent book, despite being written by a top academic it's a very easy read.

One person found this helpful

Louise_w

Get it and read

Reviewed in the United Kingdom on June 25, 2016

Verified Purchase

Great book- not a gimmicky diet book

One person found this helpful

Miss H.

good read

Reviewed in the United Kingdom on January 25, 2016

Verified Purchase

great book. easy read. very interesting

One person found this helpful

RJH

Four Stars

Reviewed in the United Kingdom on August 21, 2017

Verified Purchase

Interesting approach & worth a read.

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Slim by Design: Mindless Eating Solutions for Everyday Life Hardcover – Illustrated, Sept. 23 2014

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