Slim by Design: Mindless Eating Solutions for Everyday Life Hardcover – Sep 23 2014
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“Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink’s book may well be the healthy lifestyle Holy Grail for which many are searching.” (Publishers Weekly)
“This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria…Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.” (Library Journal (starred review) on Slim by Design)
“[Slim by Design] is crammed with ideas to make it easy to eat healthier-without even noticing that you’re making changes. The book is fascinating, and surprisingly lively and funny-this isn’t a dry review of the literature. It’s a fun read.” (Gretchen Rubin, author of The Happiness Project)
“Wansink’s hotly anticipated new book, Slim By Design, is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer.” (Oprah.com)
“Slim By Design provides tons of practical and useful tips to help you and your family seamlessly improve your eating habits and make better food choices.” (Parents.com)
“[Slim by Design] outlines concrete strategies for designing homes, restaurants, grocery stores, workplaces, and schools in ways that surreptitiously encourage healthy eating habits.” (Slate)
“In his new book, Slim by Design, eating-behavior expert Brian Wansink shows us how to get our kitchens working better.” (Houzz.com)
“Professor Wansink’s Slim By Design theory is about changing your eating environment to lose weight.” (dailymail.co.uk)
From the Back Cover
The Future Is Slim by Design!
In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).
In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.See all Product Description
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Top Customer Reviews
For those who aren't familiar, Brian is a professor of consumer behaviour and nutritional science and he has dedicated his career to the consumer psychology of eating.
His first book for the public, Mindless Eating, is an engaging and entertaining tour of many of his various studies including the one that determined movie goers would eat more awful stale popcorn when served in a large bucket than small, the one that demonstrated the perils of eating from a bottomless soup bowl (you don't stop), and the one that determined the worst place to put your office candy.
His latest book, Slim By Design, he describes as his "magnum opus", and what it provides is a cookbook of sorts to apply the lessons he's learned in his research to re-engineer your environment such that you'll eat less without even thinking about it. It's designed not only for the individual who is hoping to rejig their own personal surroundings, but also for business owners and public health advocates who want to improve the choices of others.
Broken down by section there are recipes for restaurants, workplaces, grocery stores, schools and homes, and each comes with its own best practices check list.
When it comes to our own homes, Wansink and his team explored the kitchens of folks with and without obesity and looked for patterns. True, at this point they're primarily associations and not necessarily causal, but they're compelling.Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
I run a small business with 6 people. 6 people whose main interest in life seems to be either losing weight or keeping it off. No one had been very successful. Without explanation I implemented some changes. Reduced paper plates in kitchen to 8", replaced the flavored coffee mate type product containers with mini-moos (they're real 1/2 & 1/2) but don't need refrigeration, put a fruit bowl centered around the desks (Yes, I pay for the fruit) and a plethora of other small changes introduced gradually. The experiment began 10/12/15 as of today 5 of the 6 people have lost weight. The largest 25lbs, but he really worked at the other 4 averaged about 5lbs and number 6 who spends most of her time working remotely has gained and I am not asking how much.
The point is that while much of Brian's book seems directed at lunchrooms, fast food joints and restaurants it's really about how we can change our environment, get buy in from those around us and even when we can't to know that maybe sitting at the high-top is better than the dark corner.
After over a decade of working with people to help them lose weight, I have come to the conclusion that almost no one wants to lose weight. That said, it is also true that almost everyone wants to weigh less but, I’ve never met anyone who is excited about what they need to do in order to get there.
While on the surface, the problem seems simple. If you could just eat less and exercise more, you would be skinny. Most people already know that and yet they remain overweight and frustrated. The real problem is that the human mind, programmed by habits and driven by emotion does not always respond the way we want and this is particularly true for food.
Dr. Wansink is the only person to consider the question, “Is there a way to lose weight without even thinking about it?” Amazingly, he discovered, there is and it’s literally all around you. While it makes sense that our environment has an effect on what and how much we eat nobody ever took the time to discover how to use that bit of common sense to actually help people weigh less Dr. Wansink has.
Slim by design expands on the “weight loss life hacks” uncovered in Mindless Eating by organizing your food environment in five separate areas: 1. Your Kitchen, 2. Your Workplace, 3. Your Grocery Store, 4. Your Favorite Restaurant and 5. Your Kids School.
In the book, Dr. Wansink provides real tools for you to begin re-engineering each of these areas for maximum weight loss and health. By dividing the book up in this way, he gives the reader permission to focus on just one are which avoids overwhelm.
I noticed that some of the reviews in this book were not that positive. Frankly, I am confused. One reader said, “I ordered this book based on an article that said it would give information about how to design a kitchen with slimming principles. That topic was covered in one brief chapter.” For me, it’s the fact that you could simply re-tool your kitchen for weight loss with the information in one brief chapter that's so amazing. My question to the reader is, did you take the assessments? Did you try the ideas? I did and, I actually lost a few pounds. I am a weight loss expert and I did not know the stuff in this book. The catch is you have to actually do some of it.
Each section is jam packed with cool tips and assessment tools to get you started in your own life as well as some ideas for you to begin to raise awareness in your community as well. The fact is that, like it or not, we really do have an obesity crisis in this country and this book gives you really simple tools you can use to help you and your neighbors lose weight without the torture associated with weight loss.
Listen, I grew as a fat kid. I was unmercifully bullied as the “fat kid” and, moreover, my early life choices were limited by my massive size. I wish my community, my school and my parents knew half of what Brian talks about in this book. All you need to do is make a few of these changes and you could change a lot of lives . . . including your own.
As a registered dietitian nutritionist and health coach working with clients on a daily basis, I see how environment plays a factor in health and weight management. Wansink identifies our food radius and five food zones where we likely spend the majority of our time eating or obtaining food: home, work, restaurants, grocery stores, and schools. Slim by Design outlines each area with in-depth discussion on the challenges and solutions. Each section ends with a scorecard - a way for the reader to complete a self-assessment. If I were looking at this book solely as a way to help me, the book would not be too relevant. I work from home (so the workplace section is not very helpful), don't have kids (ditto the school lunch room), and rarely eat out (since it's an occasional indulgence, I eat what I want). However, that's not why I bought the book. There's a much greater picture and Wansink outlines it beautifully. This is a book every registered dietitian nutritionist and health practitioner should own - especially if they're working in weight management.
I also want to make note of Wansink's writing style. Some people take issue with his humor and light banter. Get over it. I love it. It keeps the book entertaining while being informative and educational. It was over five years ago when I heard Dr. Wansink speak at a conference. So many points I still remember because of his humor and style of speaking. That's what makes points stick...and why so many can remember so much from his writings.
It's not about will power, it's about managing the environment...the many environments we face on a day-to-day basis. Be an advocate...for yourself, your clients/patients and others. Great tools in this book to help you do that.
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