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301 Smart Answers to Tough Interview Questions Paperback – Apr 15 2005


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Harry Potter and the Cursed Child
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Product Details

  • Paperback: 384 pages
  • Publisher: Sourcebooks; 1st (first) edition (April 15 2005)
  • Language: English
  • ISBN-10: 1402203853
  • ISBN-13: 978-1402203855
  • Product Dimensions: 15.2 x 2.3 x 20.3 cm
  • Shipping Weight: 408 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #73,057 in Books (See Top 100 in Books)
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Product Description

About the Author

Vicky Oliver, author of 301 Smart Answers to Tough Interview Questions and Power Sales Words, is an award-winning career expert. Ms. Oliver's numerous articles have appeared in the New York Times Job Market Section, Adweek magazine, and on Crain's New York Business website. She lives in New York City.

Excerpt. © Reprinted by permission. All rights reserved.

Excerpt from Chapter 1:

An old adage tells us "there are no stupid questions." If only there were no stupid answers!

If you are tired, underprepared, or overly nervous when you meet your prospect, your chances of performing well decrease dramatically, and even "softball" questions can seem ridiculously challenging. So first, study really hard. And then, sleep really well. (If you have no idea why this is important, it's time to go back and read the Introduction of this book. And tsk, tsk for skipping it in the first place.)

A great first impression is made in an instant. When this is the case, your interviewer may ask you, in so many words, to put yourself in his shoes, and convince him to hire you. If you are lucky enough to find yourself in this situation, first, relax, and then, resolve to knock your interviewer's socks off. Nothing's going to stop you from landing this job!

1. If you were hiring someone for this position, what qualities would you look for?
A. I would look for three main talents, Alex:
1. The ability to solve problems;
2. The ability to nurture strong working relationships; and
3. The ability to close deals.
A candidate who possesses all three qualities would make the ideal associate new business director.

Let me tell you a little bit about my background. I "grew up" on the account side, and for seven years, helped companies like Revlon and Stoli Vodka solve big problems-such as how to position themselves in an increasingly fractured, competitive environment. Revlon, which for years had been the number one cosmetics company, was nervously watching its market share erode. Stoli was in a similar situation, due to Absolut's strong presence in the marketplace. I helped Stoli launch some new flavored vodkas, and the company soon regained valuable market share. Stoli rewarded me by offering me a job working on new product development. And I switched over to the marketing side for the next two years.

In marketing, having good people skills was mandatory. I had to beg vendors and suppliers for more shelf space. I had to chat up bar, restaurant, and hotel owners, and convince them to prominently display our vodkas.

I also wined, dined, and played golf with CEOs, CFOs, and owners of all different types of companies. So I know that I will be extremely resourceful when it comes to attracting new business to your company.

2. What would you like me to know about you that's not on your resume?
A. Well, Pat, I have the right mix of interpersonal and work-related skills to be a successful commercial real estate agent. A lot of people think that being a good saleswoman is simply a matter of being outgoing. But this is only part of the equation. You also need to be able to solve real problems for companies.

What if the space that you're showing isn't in the ideal neighborhood? You've got to persuade your prospect that the value of the property will overcome the inherent drawbacks of the location. What if the commercial space doesn't have as many windows as the company's current property? You have to help your client envision a different way to carve out the space, if only to muffle the complaints of the top executives. You need to be able to think, not just in terms of square footage, but also in terms of "profit per foot" for the company in question.

Above all, it's critical to seal the deal. For the past four years, I was among the top five closers at a large, commercial real estate company.

3. Let's say that I offer you a job. Please tell me how the company will benefit.
A. I am an expert on LED and rotational signage. I have been selling huge, LED signs to stadiums for the past five years. This has involved not only a great deal of technical expertise, in terms of understanding the technology that goes into our product, but also the ability to compare and contrast our offering to others that are less expensive to implement and maintain.

I've had to convince large groups of people, who are not technically inclined, to spend the money for a quality product. I always promise them tremendous service on both the front and back end, and then follow through. As a result, my clients have been very pleased with my performance.

Your company will benefit from my expertise on three counts: 1) I will train your sales staff how to close on deals more quickly and profitably, 2) I will share my extensive contact base with your company, and 3) I will reorganize your service department to be more "hands on." Then, your customers will give your company those glowing referrals that will lead to even more new business.

4. Why should I hire you?
A. Well, Martin, as we've been discussing, your company's website could probably benefit from a complete overhaul. For a first website, it's not bad...It covers all of the pertinent information that you want your customers to know about your business. But I agree with your own assessment, and feel that your website could be more inspired. You need some technical help with links, and I know how to come up with the key words and phrases that will bring a lot more web traffic to your site.

I think that a more creative flash opening, along with some music and graphics will keep customers on your site longer. It would be helpful to have something there that was continually updated in real time, perhaps some company news, or even games that would reward people for learning more about your services.

I've created twenty websites for all different companies, and one of them is in a similar line of business. I'd love to show you that website, so that you can get an idea of what's possible for your company. Can we hop onto your laptop right now?


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Amazon.com: HASH(0xa3b89228) out of 5 stars 87 reviews
158 of 172 people found the following review helpful
HASH(0xa46fecd8) out of 5 stars Infuriatingly narrow focus Aug. 12 2006
By Amazon Customer - Published on Amazon.com
Format: Paperback
Vicky Oliver is a woman, lives in New York, and works in the advertising industry. Nothing wrong with any of that, except that she tends to forget that not everyone is exactly like her. The result of this is that if, like me, you are a man, live in South Carolina, and borrowed this book from your local library in order to prepare for an interview for an administrative position with the state Highway Patrol, much of the book might as well have been written in Chinese. Good for urban professional women seeking executive positions, but of limited use to anyone else.
46 of 48 people found the following review helpful
HASH(0xa46fed2c) out of 5 stars Good reading before going into an interview July 18 2005
By Stephanie Manley - Published on Amazon.com
Format: Paperback
Now, we all know that after the interview we all come up with what we could have, and should have said. This book makes it easy to answer questions the right way. One theme this book really presses is "never unsell yourself". When given questions that you have the opportunity to show negative qualities, or situations that didn't turn out well, Vicky Oliver gives you ideas on how to work around these questions.

Sometimes interviewers do a poor job, and may ask leading questions that area against EEOC laws. Once again Oliver has you stay on target and guide your answers to what is job related. She will often have a question, the good answer, and then ways you can add to the good answer to make it more personal.

If you are going on a job interview, this book may be one that you want browse through simply to get a bit of a refresher. She lays these questions out in non-threatening ways, and gives you strategies in how to work around them. I like the central theme "do not unsell yourself". This insight alone may help you pause long enough to get the right answer out of your mouth before something that may knock you out of the potential hire pool.
24 of 24 people found the following review helpful
HASH(0xa636f180) out of 5 stars Great help for real-world interviews. Aug. 18 2008
By Geoffrey Dunn - Published on Amazon.com
Format: Paperback Verified Purchase
This book is extremely helpful and, I think, unique among books about job interviewing. Most job interviewing guides tell you to straighten your tie, smile and comb your hair before going on an interview. Once you reach a certain point in your career, you really don't need to be told these things. What this book does is it helps you with real-world job interview problems, such as, in my case, how to explain the two years I took off in my late 20's; and why I stayed in the same job for seven years without getting a promotion. If you have a tricky issue in your job history that you want to cast in the best light on an interview, this is the only book for you.
18 of 20 people found the following review helpful
HASH(0xa636f168) out of 5 stars 301 answers to tough interview questions Jan. 13 2006
By C. Habermann - Published on Amazon.com
Format: Paperback
i really enjoyed this book for the simple fact that it actually mentioned some new tricks instead of the same old ones, and it reiterated some old standbys that we all forget after time. there is a lot of good (un)common sense to it, for new comers and seasoned alike. as a recruiter myself, i would love it if everyone of my candidates would read this before coming to me, it would certainly impress me if they came up with just some of the answers in this book!
12 of 13 people found the following review helpful
HASH(0xa636f624) out of 5 stars An Ideal Interview Companion Nov. 29 2007
By Vinny S. - Published on Amazon.com
Format: Paperback
No one enjoys sitting in front of an interview board and be judged. And everyone has a pet fear, "What if they think I am too old to start over" or "How do I explain why I quit my first job?" You will be surprised to know how many people stay in a job they hate just because they don't want to go through the job search, especially the interview.

This book is a companion that makes you realize your problem is not unique or unsolvable. For every tough interview question, there is a smart answer presented here that will turn the table around and make a positive impact.

Vicky Oliver gives us sensible and witty answers that makes the reading and the interview preparation enjoyable and effective. The chapters are intuitively arranged, with a easy to read page layout, and plenty of tables and side notes. A great resource.


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