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A Smile in the Mind Paperback – Aug 13 1998

4.1 out of 5 stars 7 customer reviews

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Product Details

  • Paperback: 240 pages
  • Publisher: Phaidon Press; New edition edition (Aug. 13 1998)
  • Language: English
  • ISBN-10: 0714838128
  • ISBN-13: 978-0714838120
  • Product Dimensions: 25.4 x 2.5 x 29.2 cm
  • Shipping Weight: 1.5 Kg
  • Average Customer Review: 4.1 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #229,469 in Books (See Top 100 in Books)
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Product Description

Review

'Beautifully edited, lovingly and carefully compiled ... both intellectually and aesthetically stimulating. Oh, and it's funny too.' (Graphics International) 'This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit.' (Print)

About the Author

Beryl McAlhone is a writer with a special interest in design. David Stuart is a founding member of the international design company The Partners.


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Format: Paperback
this book has an awesome collection of works by hot shot designers plus the 'receipe' for their displayed idea. this adds significant amounts of life and meaning and fun into this book. however, i cite it as a reference because most of the designed works in it are frozen in the past and will most likely need a rejuvenation process before long. the only timeless part in that book is the 'wit' section. this is something a designer must have to stay afloat in a continuously steeper competition. my rating goes for this only. again, 90% of the featured designs are the now dusty images of pentagram, the partners and the like. actual design doesnt look like this anymore. if that's what you're looking for, check out books by Metadesign, or Bruce Mau.
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
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Format: Paperback
Although I think this book is an excellent source for creative encouragement, I wonder if the book is trying too hard to quantify something as intagible as creativity. Creativity is a boundless entity that resists any kind of logical or mathematical scrutiny. However, this book seems to try exceedingly hard to pull apart such a magical force in design and break it down into its simple components. I'm not saying that this attempt is "BAD"...I'm just saying its futile. After closing the book I didn't feel as if I gained any more enlightenment about creativity then before. What I did gain was the great joy of seeing so many incredible examples of how designers have taken seemingly impossible design problems and turning them into clever solutions THAT WORK! But Again, in spite of all the analytical chapters that preceed the example pages, you still look at many of the sample works shown and ask the inevitable question of "How did they think of that?" I don't believe there is a way to study, analyze or answer that question. The best thing to do is enjoy the work and stay inspired. BTW, at the end they have interviews with some of the greats such as Paul Rand and Micheal Beirut. I think many of the readers will enjoy their insight.
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Format: Paperback
If graphic design to you is pretty decoration and the latest cool font then this book is not for you...
However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book!
Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure.
Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style!
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Format: Paperback
A nice design book. But what the authors describe as wit is simply design with a message in it. I mean, they classify the Shell logo as visual wit!
The best genuine wit is on page 56; the front cover of "Designer" magazine's Money Issue. A bank manager, pictured behind his desk with Thurberesque simplicity of line, tells a pen-and-copperplate-engraved image of a designer that he's "ridiculously overdrawn".
If you're interested in visual wit look at advertising, not design. Get a British D&AD annual from the 80's or 90's.
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