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A Smile in the Mind Paperback – Aug 13 1998
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'Beautifully edited, lovingly and carefully compiled ... both intellectually and aesthetically stimulating. Oh, and it's funny too.' (Graphics International) 'This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit.' (Print)
About the Author
Beryl McAlhone is a writer with a special interest in design. David Stuart is a founding member of the international design company The Partners.
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Top Customer Reviews
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book!
Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure.
Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style!
The best genuine wit is on page 56; the front cover of "Designer" magazine's Money Issue. A bank manager, pictured behind his desk with Thurberesque simplicity of line, tells a pen-and-copperplate-engraved image of a designer that he's "ridiculously overdrawn".
If you're interested in visual wit look at advertising, not design. Get a British D&AD annual from the 80's or 90's.
Most recent customer reviews
I've been doing (and reviewing) graphic design for three decades now, and this is the one book that I recommend every designer have on his or her shelf. Why? Read morePublished on Dec 23 2003 by martin neumeier
I have had this book for several years now, and my copy is getting rather ragged and dog-eared from frequent reading. Read morePublished on Nov. 26 2001 by D. Generate