It recognises that power and authority are founded more on what you curate and share, how you build your reputation, than simple positional authority.
It's a model of leadership that is more fluid and relevant than ones based on longevity, situation or hierarchy.
Under a social model, sharing and narrating trump command and control. It's a collaborative venture with communities at it's heart.
The NET Model of Social Leadership is built around three Dimensions: 'Narrative', 'Engagement' and 'Technology'. The NET model is both an idea and a call to arms.
This book is a guide for organisations looking to develop Social Leadership capability and for individuals looking to become Social Leaders.
Julian Stodd is Founder and Captain at SeaSalt Learning: helping organisations thrive in the Social Age