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Social Media Marketing All-in-One For Dummies Paperback – Sep 21 2010

3.5 out of 5 stars 2 customer reviews

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Product Details

  • Paperback: 840 pages
  • Publisher: For Dummies; 1 edition (Sept. 21 2010)
  • Language: English
  • ISBN-10: 0470584688
  • ISBN-13: 978-0470584682
  • Product Dimensions: 18.8 x 4.6 x 23.6 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 3.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #354,684 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

8 books in 1

  • The Social Media Mix

  • Cybersocial Tools

  • Blogs, Podcasts, and Vlogs

  • Twitter

  • Facebook

  • LinkedIn

  • Other Social Media Marketing Sites

  • Measuring Results; Building On Your Success

About the Author

Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies.

Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.

Customer Reviews

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Top Customer Reviews

Format: Paperback
This book is a basic overview of all the social media tools available to you as a marketer. It describes media like Facebook, Twitter, Blogs, Digg, YouTube etc. If you already know how to use Facebook and Twitter then a lot of this will be repetitive; describing things like creating a profile and adding friends. But there are a few things in here that I found useful. The author always adds a few helpful tips that might put you above the rest. I would recommend this book for beginners - definitely not for someone who is already quite familiar with social media/networking.
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Format: Paperback Verified Purchase
I bought this book for a course in E-marketing technologies and social media. The subject matter is not weighty, and technology was not covered so the subject matter was very qualitative in nature. It was short, easy to read and didn't try to make the topic more 'impressive' or complicated than they were. The examples were from the real world but keep in mind the 'real world' for this field changes so rapidly there may be newer examples or new 'highest...' already. It will give you a clear base and appreciation for the field.
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Most Helpful Customer Reviews on (beta) HASH(0xa167ae88) out of 5 stars 66 reviews
40 of 41 people found the following review helpful
HASH(0xa1683b58) out of 5 stars Go Dummies Go! Detailed, Useful Survey of Social Media. Sept. 20 2010
By Jason L. Mcdonald - Published on
Format: Paperback Verified Purchase
Go Dummies Go! I love Dummies! Dummies books rule!

I always look forward to the latest installment of the such-and-such for dummies books, so I eagerly awaited my pre-order of Jan Zimmerman's and Doug Sahlin's Social Media Marketing (all-in-one) for Dummies. Even better it proclaimed it was eight books in one. The book is fantastic, even if it does suffer from the usual forest-vs-trees issue. It is much more a "trees" book with lots of details on each social media venue, but still a great book.

By "trees" I mean it gives you the details of each social media marketing venue: Facebook, Twitter, LinkedIn, Blogs, etc. For each, the authors do a nice job of overviewing the venue, and explaining the basic steps of how to create an account, what you can do with it, etc. It's a great survey of the entire Social Media Universe. Importantly, it is a critical, skeptical, ROI point of view vs. many of the simple cheerleading or laundry list books on Social Media out there. I really liked that.

By "forest," however, I mean the big picture / strategy of Social Media. The book DOES have information on building a Social Media Marketing plan and DOES have some useful case studies, but there is often just too much text and too many details. I teach Social Media Marketing (online and in San Francisco), and I have experienced that my students are just overwhelmed with the details. Less is often more, as they say, and this book could have used a re-write on the chapters on making a social media marketing plan. Missing in particular is a clear explanation of which social media venue fits which business need best.

That said, if you combine this detailed book, with some "higher level" marketing strategy... And, for example, you pre-think WHY you want to Twitter (Facebook, Youtube, MySpace, LinkedIn), and WHY your potential customers might care to listen / converse with you... You will have a dynamite combination. Don't be afraid to realize that perhaps you don't NEED Twitter - that Youtube is a BETTER fit for your company.

This book has earned its place on my reference shelf, for myself and my students in Social Media Marketing. For more on me, just click on my profile or Google Jason McDonald plus Social Media. I love comments and feedback, and I try to read as many new SEO, Social Media, AdWords books as I can.

29 of 31 people found the following review helpful
HASH(0xa1683da4) out of 5 stars Poor even for a starter June 5 2010
By YuriBCN - Published on
Format: Paperback Verified Purchase
I have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.

I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!
17 of 20 people found the following review helpful
HASH(0xa1683d68) out of 5 stars Concise, complete, compeling Nov. 30 2009
By Manny Hernandez - Published on
Format: Paperback
I just finished reading Dan Zarrella's book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do's and don't's for each of them. It doesn't pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
7 of 7 people found the following review helpful
HASH(0xa180e27c) out of 5 stars Great book but not for dummies or beginners April 5 2011
By Briochegal - Published on
Format: Kindle Edition Verified Purchase
This book is not for dummies! It presupposes that the reader has working knowledge of the Internet and social media. It is not an introduction to social media. If you don't have an understanding of Twitter, Facebook, and LinkedIn, this is not the book to start with. The book really covers all aspects of social media marketing very cearly and in detail, almost too much detail. I found it almost overwhelming at times; because it is so dense with information it is a slow read, not a book you can read in one sitting. It is divided into very logical sections so if you aren't interested in Twitter you can skip the section on Twitter and focus on Facebook, or LinkedIn. The book is extremely well and clearly written with none of the goofiness sometimes found in the "Dummies" series. All in all I think it is an excellent resource and reference to which I will refer again and again.
7 of 8 people found the following review helpful
HASH(0xa180e114) out of 5 stars A Highly Informative Introduction to Social Media Marketing Jan. 3 2010
By David J. Perdue - Published on
Format: Paperback
In the increasingly complex world of social media, how do you begin to successfully engage in social media marketing for your business? Dan Zarrella has responded to that question with "The Social Media Marketing Book." It's a quick read. But the small book is packed with useful information for those itching to jump into the social media marketing fray.

The book's organization is quite user-friendly and begins with a brief introduction to social media. The bulk of the book then focuses on presenting a concise history, definition, and description of the various types of social media: blogging, Twitter/microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. I found each section both helpful and interesting, especially appreciating the author's conciseness.

The final two chapters--one on strategy, another on measurement--are some of the most important. As I went through the strategy chapter, I was highlighting different bits of advice and enjoyed his discussion of "call to action" (CTA) in which you, the marketer, try to engage visitors on your website. The measurement chapter stresses the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts.

Overall, I found Zarrella's guide a helpful resource on understanding and applying social media for business. Note that the book is an introductory guide, so don't expect to find profound social media strategies if you're already an experienced social media marketer. Nevertheless, I appreciated the nuggets of wisdom throughout this survey of social media marketing.