The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. Paperback – Jan 13 2012
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Most Helpful Customer Reviews on Amazon.com (beta)
Social media is much more and much less than you think it is and until you read this book you will be navigating in a sea that you probably do not understand. Mr. Amerland explains to us that people who are trying to market there goods on social media and do not know what they are doing are a lot like people who pick up a guitar and strum it. He reports that strumming a guitar is simple and anyone can do it but actually getting music out of the thing requires a much more thorough understanding of the instrument. And so it is with Twitter, Facebook, Google + and the like.
Social media is described here as many things but the most succinct description that I took from the book is that social media, at the end of the day, is a collective narrative. For the narrative to be effective, from a marketing stand point, or to be an effective guitarist with this instrument, you must above all know:
How to tell as story
What story you want to tell
What story your audience wants to hear
Why someone would want to repeat your story
The author sites numerous examples of situations where the narrative worked using social media and many instances where the social media attempts were consummate failures. Best of all, the author uses these examples of success and failure to demonstrate the points that he is trying to get across.
One of the most interesting observations that I found in this book was the comparison of social media to the two other great innovations of our time, email and internet search. The author explains that the sheer number of email and search activities that the average person engages in far outnumbers the social media activity that this same person participates in but that the importance and significance of social media has less to do with levels of participation and more to do with the impact of the context of this participation. The context is powerful because it engage us in a way that the other two do not.
Amerland's writing style is conversational and flows with the ease of a good story teller. He clearly has examined this topic with a more critical and analytical eye than most. We have much to learn from him and I can see myself "Liking" and "Following" just about any conversation that he starts on this topic.
Would I recommend it to a friend? YES
Would I read it again? YES--I will dip in and out to suit my business needs.
Would I go to the cinema to see the film version? ABSOLUTELY--Bring on the documentary version of "The Social Network"!
SEO is truly a strategy of many techniques which affect how search engines find, index, and rank your blog or website. There are factors which can be used to help in the creation of the content that is written by blogger and social media members that can help the search engines find you and improve the ranking of your sites. Most importantly in the interaction with social media, we can no longer stand on the outside and be above the noise. We need to now help the noise become beautiful music with our involvement. The search engines are now ranking how we are judge by the many social media sites. Our involvement isn't the issue here; it is the how the members of the social media sites engage with our content. We need to have people linking to our sites from the social media venues. That means retweetting, sharing and google+ our content.
I'm honored to have interviewed David Amerland, [...], he is a treasure and great asset to have on your side!
David Amerland finds SEO in 2012 to be shaping up in these three major areas:
We need to be focusing on the following issues in 2012
1. We need to stop using duplicate and low quality content and create our own relevant, fresh and unique content.
2. We need to make our blogs and posts on social media reflect that we are an authority... an expert in our chosen niche.
3. We need to increase our social media engagement.
4. Build higher quality incoming links and partnerships.
... and as always you need to give your end users good, engaging, valuable content they can share through the many different social media outlets: Facebook, Twitter, Google+ and many others.
Don't miss the trends for your success... buy this book!!
I'm using the book to validate a new project I am currently developing. THANK YOU David...
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