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The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. Paperback – Jan 13 2012

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Product Details

  • Paperback: 252 pages
  • Publisher: New Line Publishing (Jan. 13 2012)
  • Language: English
  • ISBN-10: 1844819841
  • ISBN-13: 978-1844819843
  • Product Dimensions: 14.8 x 1.3 x 21 cm
  • Shipping Weight: 299 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,671,266 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) HASH(0xa6c24ed0) out of 5 stars 5 reviews
3 of 3 people found the following review helpful
HASH(0xa7fdeab0) out of 5 stars A message that engages us Feb. 14 2012
By Teresa Mustelier - Published on
Format: Paperback
David Amerland has taken an anthropological look at social media and gives us, in this expansive book, an understanding of the power of this tool. This is not a "How to Market with Social Media" book though before you begin any marketing effort you should read "The Social Media Mind".

Social media is much more and much less than you think it is and until you read this book you will be navigating in a sea that you probably do not understand. Mr. Amerland explains to us that people who are trying to market there goods on social media and do not know what they are doing are a lot like people who pick up a guitar and strum it. He reports that strumming a guitar is simple and anyone can do it but actually getting music out of the thing requires a much more thorough understanding of the instrument. And so it is with Twitter, Facebook, Google + and the like.

Social media is described here as many things but the most succinct description that I took from the book is that social media, at the end of the day, is a collective narrative. For the narrative to be effective, from a marketing stand point, or to be an effective guitarist with this instrument, you must above all know:

How to tell as story
What story you want to tell
What story your audience wants to hear
Why someone would want to repeat your story

The author sites numerous examples of situations where the narrative worked using social media and many instances where the social media attempts were consummate failures. Best of all, the author uses these examples of success and failure to demonstrate the points that he is trying to get across.

One of the most interesting observations that I found in this book was the comparison of social media to the two other great innovations of our time, email and internet search. The author explains that the sheer number of email and search activities that the average person engages in far outnumbers the social media activity that this same person participates in but that the importance and significance of social media has less to do with levels of participation and more to do with the impact of the context of this participation. The context is powerful because it engage us in a way that the other two do not.

Amerland's writing style is conversational and flows with the ease of a good story teller. He clearly has examined this topic with a more critical and analytical eye than most. We have much to learn from him and I can see myself "Liking" and "Following" just about any conversation that he starts on this topic.
2 of 2 people found the following review helpful
HASH(0xa7fdeb04) out of 5 stars HIGHLY RECOMMENDED / EXCELLENT INFORMATION April 17 2012
By V. Madison - Published on
Format: Kindle Edition
This is by far the best book on social media that I have read. None of us deny the phenomenon of Facebook, Google and Twitter. This book gets to the heart of what IS social media exactly and what should we do with it? Not only does it explore the impact of social media but also how social media can be used as a tool for small and large businesses. The author is very good at giving examples from his own experience in business as well as statistics from popular companies. I am fascinated by social media and I liked that the book was two-fold. There was a plethora of information for me to glean for my web business but also tons of interesting ideas for me to share down the pub.

Would I recommend it to a friend? YES

Would I read it again? YES--I will dip in and out to suit my business needs.

Would I go to the cinema to see the film version? ABSOLUTELY--Bring on the documentary version of "The Social Network"!
1 of 1 people found the following review helpful
HASH(0xa7fdef3c) out of 5 stars Interesting read Nov. 5 2013
By Deborah L Hughes - Published on
Format: Kindle Edition Verified Purchase
Haven't finished reading this yet, but am impressed with the writing and the premises presented. This book is more conceptual than Semantic Search and SEO Help 20, but just as important if you're looking to market your business online or are interested in the psychology of social media.
3 of 5 people found the following review helpful
HASH(0xa7fdef24) out of 5 stars Build You Kingdom on the Internet with Social Media Jan. 16 2012
By Toni Rakestraw - Published on
Format: Kindle Edition
By John Rakestraw - my wonderful wife and I are on the same account.

SEO is truly a strategy of many techniques which affect how search engines find, index, and rank your blog or website. There are factors which can be used to help in the creation of the content that is written by blogger and social media members that can help the search engines find you and improve the ranking of your sites. Most importantly in the interaction with social media, we can no longer stand on the outside and be above the noise. We need to now help the noise become beautiful music with our involvement. The search engines are now ranking how we are judge by the many social media sites. Our involvement isn't the issue here; it is the how the members of the social media sites engage with our content. We need to have people linking to our sites from the social media venues. That means retweetting, sharing and google+ our content.

I'm honored to have interviewed David Amerland, [...], he is a treasure and great asset to have on your side!

David Amerland finds SEO in 2012 to be shaping up in these three major areas:


We need to be focusing on the following issues in 2012

1. We need to stop using duplicate and low quality content and create our own relevant, fresh and unique content.

2. We need to make our blogs and posts on social media reflect that we are an authority... an expert in our chosen niche.

3. We need to increase our social media engagement.

4. Build higher quality incoming links and partnerships.

... and as always you need to give your end users good, engaging, valuable content they can share through the many different social media outlets: Facebook, Twitter, Google+ and many others.

Don't miss the trends for your success... buy this book!!
HASH(0xa7fe13fc) out of 5 stars I expect nothing less than the very best information and discussion available on the topics David chooses Feb. 19 2016
By SmallBizDavid/DreamingWith Entrepreneurs in Google+ - Published on
Format: Paperback Verified Purchase
Knowing David Amerland, personally, (through Google+), I expect nothing less than the very best information and discussion available on the topics David chooses. "The Social Media Mind" actually "rates" more than five stars.
I'm using the book to validate a new project I am currently developing. THANK YOU David...