Sold!: Direct Marketing for the Real Estate Pro Paperback – Nov 1 2006
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Most Helpful Customer Reviews on Amazon.com (beta)
As the real estate market slows down, agents who can cost effectively generate referrals and build new relationships will thrive. Blanketing your neighborhood with generic, non personal appeals won't make the phone ring and is too costly these days.
Read this book and learn how one new mailing can pull 10x more than another one, just due to the offer. How bad lists can sink even the best appeal. How to inject your unique personality into all your communications. What really makes people respond...
Lois writes in an easy-to-read style, full of humor and anecdotes. Her advice is empowering and practical. Don't wait for your competitors to read this book!
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you’ll be planting more “sold” signs and growing your business in no time.
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