From the Back Cover
There's a time bomb on the web: user patience. It starts ticking each time someone opens one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye.
About the Author
Andy has been studying, practicing, and teaching optimization techniques for more than 20 years. For his BSME and MSME from the University of Michigan, he specialized in design optimization. Recruited by NASA, he chose instead to join the fast-paced world of engineering consulting at ETA, Inc., a structural engineering firm. He worked for Ford and GM, optimizing entire automotive structures and suspensions with finite element analysis.
In 1993, he discovered the web. Volunteer work with a local Free-net in 1993 led to a position as one of the first employees of Internet Connect, Inc., a web design firm. He's been working the web ever since.
In addition to his work with WebReference.com, Andy has also written for MacWeek and Web Techniques (now New Architect), and contributed to Jim Heid's HTML & Web Publishing Secrets. When he's not optimizing web sites or writing newsletters, you'll find Andy out taking pictures, sailing, or bicycling. Contact Andy through the companion site to this book at http://www.WebSiteOptimization.com.