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Spin Sucks: Communication and Reputation Management in the Digital Age Paperback – Feb 25 2014

4.5 out of 5 stars 8 customer reviews

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Product Details

  • Paperback: 176 pages
  • Publisher: Que Publishing; 1 edition (Feb. 25 2014)
  • Language: English
  • ISBN-10: 078974886X
  • ISBN-13: 978-0789748867
  • Product Dimensions: 15 x 1.3 x 22.1 cm
  • Shipping Weight: 204 g
  • Average Customer Review: 4.5 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #74,167 in Books (See Top 100 in Books)
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Product Description

About the Author

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.

 

One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.

 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.

 

Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May, 2012.

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Top Customer Reviews

Format: Paperback
I am not a PR expert. I had a very myopic view of this industry before I stumbled upon Spin Sucks- the blog. Through my participation in that community, I was given the opportunity to review Spin Sucks- The Book- and given an advance copy to do so. I wondered how Gini would be able to write a book that would provide content for regular blog readers and noobs alike…I should not have worried.

Gini created a highly readable business book- not an easy task. If you've not had the opportunity to see her speak in person, Gini has a very approachable and personable style, which really shines through in her writing. Reading this book is like reading a transcription of a conversation with Gini. It’s written at a level which would be accessible to someone completely new to PR, yet also extends the content beyond the quick snippets that the blog offers. And most important to me, it is engaging and fluid.
Many business books fall into the same trap of presenting the central concept, then having each chapter illustrate a different case study to prove the point. This is why I usually skip through a lot of the content presented, and rarely read right through to the end. In fact, I've often read the table of contents, attempted the first chapter, and then stalled out completely. Not so with this book! Even though arguably much of the information here only tangentially applies to my work in sales, it provided me with so much background on context for the digital world around me. Even if you do not work “in business”, you would find insights that explain to you just what is happening in the world around you.

As an educator, I would like to see more educational strategies applied in business books. It would be so easy to work with an educator to embed immediate take-aways.
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Format: Kindle Edition
"Gini is passionate in her delivery of describing the purpose of Spin Sucks to shed light on the inner workings of public relations. She focuses specifically on how it can hurt or benefit a company if resources are either abused or used tactically in an ethical manner. Her in-depth case study about Kenneth Cole touches on that issue.

The book also offers significant and reliable advice and insight about client care, what to do in a crisis, and social media etiquette. Poignant, interesting, cheeky and honest…this read is great for anyone who wants to or has been in the public relations, businesses who rely on PR, or for those who just want an insider's view on the industry."
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Format: Paperback Verified Purchase
“Your competitors know the exact recipe to your secret sauce, but no one does it as well as you do. It’s your secret sauce. It was created with your people, your thinking, your culture, your passion, and your vision.”
– Gini Dietrich, Spin Sucks: Communication and Reputation Management in the Digital Age

If you’re looking for a quick fix or a magic bullet to market your business online, you’re not going to find it here. However, if you’re willing to invest the time and follow Gini Dietrich’s secret sauce over the long haul, Spin Sucks: Communication and Reputation Management in the Digital Age is a must-read.

As a regular Spin Sucks the blog reader, I’ve learned a lot from Gini over the years. Not only from what she shares in her blog posts but also by watching what she does, how she does it and learning some of the thought processes behind her work through her public speaking engagements. I’m also a digital communications strategist who works and teaches in the online space. So, much of what’s written in Spin Sucks the book was familiar yet, there were still several actionable tips I learned.

Gini brings her personal voice and tone to Spin Sucks the book, the same as her blog readers have come to know and love. She’s up front about telling you who the book isn’t for – several times throughout the book, in fact – all the while reminding those who stick with her that this journey is a marathon and not a sprint. Gini uses current examples to illustrate her points, including some case studies from her own client experience. This is more than theory folks; her secret sauce is based on actionable items she’s implemented and measured! In each section, Gini starts with the “what” then uses examples to explain the “why”.
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Format: Paperback
Gini Dietrich has been in this space for as long as I can remember, and her experience shines through in Spin Sucks.

The book leads with a brief primer on how communication has shifted in the last few years - the shift in power towards consumers; the overt lack of tolerance for spin, and the importance of storytelling. What follows is a break-neck tour through a myriad of areas related to the industry, from the interplay of earned, owned, paid and "shared" media, to SEO, to the darker side of the Internet and dealing with "trolls".

A few call-outs:
1. This isn't really a 101 book - it's more of a 201 for people with some basic grounding. Discussion of "Panda" (an update Google released to its search algorithm) kicks off with little pre-amble, assuming some basic knowledge of the subject
2. Equally, this isn't a book for people who already work in the space - you won't find anything advanced in the book

What this IS, is a useful guide for people who already have a level of interest and understanding in the area of socially-savvy PR, and who want some basic steps toward putting that understanding into practice. It's easy-to-digest and full of real-world anecdotes that illustrate the concepts.

If you're in the right point in your career, this is certainly worth a read.

Disclosure: I received a copy of the book to review.
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