Start & Run Your Own Record Label Paperback – Dec 1998
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About the Author
DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City. --This text refers to an alternate Paperback edition.
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Top Customer Reviews
This book gives one a lot of expensive advice on the subject of promoting, financing, and distributing and independent record, the problem is that this advice clearly does not work. The author of the book, known as "The Rappin' Teach" of all things, offers words of wisdom as if she were a music business success story... when it is clear from reading between the lines this is not the case. My advice is that if you want to make it big in the record business, you should work on developing contacts and making important friends before you ever record a song. Become a music lawyer or something, don't waste $25,000 or more trying to shop your music around unless you absolutely don't need the money back and you can afford a lottery ticket at that price. Your success depends on who you know and your perceived coolness in your market - coolness can only be bought by those with access to mass media, again leading us back to who you know. So save yourself some money and think about who your friends are: if you know 100 or more opinion leaders within your community and they all agree your band is the coolest thing ever, you will make it; if your dad is the VP of A&M, you will make it. Either way you don't need the book. Sweeney's book sucks too, because reading a book has never improved anyone's perceived coolness among 10-15 year olds, aka the music buying public. Spend your money on hair gel and stay away from the Rappin Teach; get a serious reference with sample contracts on CD-ROM if you are really going to run a label.
Schwartz also includes tips from other indpendent label owners, distributers, publicist, journalist, and Program and music directors at college and commercial radios. She emphasizes HARDWORK, PROFESSIONALISM, PERSISTENCE, MARKETING and PROMOTING your artist. Also make sure you have a great lawyer and search for the money trail (government grants, investors, loans, etc) to start up your label.
After reading this book the next step you need to do if you are truly serious and ready to work HARD and SMART is research each individual topics ranging from starting a small business, to business plans, Distribution and copyrighting,MARKETING AND PROMOTION, etc!!! There is also books on internet promotion that are more up to date. The key here is to RESEARCH and not just use this one book for all the answers. Invest in going to music seminars, people. People aren't going to you, you have to go to them and get in THEIR face!!!
I can't wait to read her other music book. One more thing: she was a high school teacher, but she had the faith, motivation and drive to start her own label in this shark infested and diseased industry. Schwartz REASEARCHED and worked HARD and SMART. YOU have to start somewhere!!!Read more ›
touring your artists, doing business in the international arena, and aspects of Internet marketing. Ron Simpson, School of Music, Brigham Young University. Author of MASTERING THE MUSIC BUSINESS.
Most recent customer reviews
I think this one is ok if you are a beginner, but feel that most people with experience will find it a little boring. Read morePublished on Nov. 10 2002 by Howard Jones
This is a good primer for those with little to no experience of the music industry who are looking to get in or those looking for a basic reference guide. Read morePublished on Oct. 22 2002
This is a good primer for those with little to no experience of the music industry who are looking to get in or those looking for a basic reference guide but if you've spent any... Read morePublished on Oct. 22 2002
As the owner of a independent world music label..., I was interested in consulting this book due to various reasons. Read morePublished on Sept. 4 2002 by Raffi Meneshian
This book didn't really have anything tha had to do with starting a record label. All it had was stuff about bands. Read morePublished on Aug. 23 2002 by Juice ricci
I have read just about every music business book on here. This book is good for a kid in high school who wants to do music as a hobby, but serious musicians will do a lot better... Read morePublished on Aug. 17 2002
The other books she has written are about women and relationships. Nice for dealing with your girlfriend, but I want to sell records. Pass on this one.Published on May 9 2002
The Rappin Teach is a lame person to aspire to be, but provides basic info on where to start.....Published on Feb. 11 2002 by Who
if I see or hear the word D.J again IM going to blow up, IM kinda pissed, I wanted to know how much you get in radio royalties, and how much I can get for my products from... Read morePublished on Dec 29 2001
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