Start Small, Stay Small: A Developer's Guide to Launching a Startup Paperback – Jun 8 2010
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About the Author
Rob Walling believes we are at an unprecedented time in history where developers are able to change the world with their software. His blog, SoftwareByRob.com is read by thousands of software entrepreneurs every month. Rob is based in Fresno, CA.
Top Customer Reviews
As the title implies, this book is about being reasonable, both in financial investment, profit expectations but also in quality of life. Owning your own business is mainly about freedom, not working 80+ hours a week for no salary while hoping your stock options will be worth something...one day. Been there, done that -- it sucks!
I highly recommend this book to any new & experienced software entrepreneur. Rob Walling has distilled a decade of eventful entrepreneurship into 200 odd pages. For me, "Start Small, Stay Small" is the best 10$ I have ever spent. Period.
This is the only book that talks about real numbers (salaries, sales, etc...) and has more details packed in 200 pages.
I usually stay away from business/marketing books because they are just that - marketing!
But this book is different, it is drawn from experience and realities.
I've already launched my software and this book still provided me with very important lessons, tips, and insights.
Most Helpful Customer Reviews on Amazon.com (beta)
Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
**Update**: Since writing this review wayyy back when I've done quite a lot. I've started 2 companies, both of which have been fairly successful -- the largest of which is OpenCNAM (https://www.opencnam.com/), a very popular API service for software developers. I've also written two books, edited two more (for real publishers), and done quite a lot of hacking in between. It's been more than 5 years since I wrote this original review, but this is still my favorite book.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
I have made many notes and plan on going back through this book a few times to squeeze out every idea and work it into my business plan(s).
And when I say the author has added the basics of marketing - it is distilled down to something actionable. This information is very similar to information that I personally have learned in those very expensive 4-day marketing workshops. Little things like dollarizing your product's worth / your time. Settings goals. Writing them down. And many other classic teachings condensed into something fun to read.
Add to that [solid marketing info] modern examples and tool referrences and you have a book that very current. Specific current online marketing techniques are reviewed. He even breaks down effective ways to design your website for maximum conversion.
If you're still not sure... Google the book's title and you will be able to download/sample the first chapter for free. That's what hooked me! Or save yourself the hassle and buy it now!