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Start with Why: How Great Leaders Inspire Everyone to Take Action Hardcover – Oct 29 2009

4.6 out of 5 stars 60 customer reviews

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  • Start with Why: How Great Leaders Inspire Everyone to Take Action
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  • Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (Oct. 29 2009)
  • Language: English
  • ISBN-10: 1591842808
  • ISBN-13: 978-1591842804
  • Product Dimensions: 13.9 x 2.3 x 21.8 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 4.6 out of 5 stars 60 customer reviews
  • Amazon Bestsellers Rank: #22,706 in Books (See Top 100 in Books)
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Product Description

Review

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes
 
Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm
 
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.


Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I only gave the 2nd star as I don't hate anything...in fact I hate the word hate. Simon's TED talks are what drew me to this book...he is an amazing speaker...but this book is SO hard to get through! Too many stories as examples...get to the point and the book would be half it's size. Couldn't get through it...stick to what you do best Simon :)
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Format: Paperback
This review is LONG overdue. I found Start With Why to be a fantastic and life changing book for me and my family. I enjoyed the book so much I read it three times in a row. I'll likely read it again a couple more times before the year is up.

So why? Because I believe what Simon believes, that people don't buy what you do, the buy WHY you do it. What you do is proof of what you believe.

My clients are business owners looking to grow their business, earn more clients, develop and lead a stronger team, get more rest and do their life's work... get all that right and profit is the inevitable result.

I used to be an "aspirational sales person". Not any more. Never again. Funny enough, my conversion on new business has increased as well as client retention...

Start With Why is now required reading for my current clients and anyone else who wishes to work with me. Best decision I ever made.

PS: I don't charge extra for spelling mistakes, they're just my gift to you ;-)

@VinceFowler
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I have read some excellent books in my lifetime. A small number of my hose books have had a significant impact on my thinking and have helped to put language around my successes and failures. This has become one of those books. it is not only a book where I took copious notes, is also a book where I had to spend many hours reflecting on the concepts brought forward. Those two things are truly a sign that the book had an impact.

Recommended reading for senior executives and CEOs.
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Format: Paperback Verified Purchase
This book was recommended to me by a friend who know I was struggling with context on the book I'm currently writing. "Start With Why" was exactly what I needed. This is a pertinent and powerful book that I highly recommend to anyone who is working on a complex project. The writing is tight and reader-friendly, with great pace and nuance. It's a winner!
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Format: Hardcover
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?" Eventually, one brave soul finally responds, citing and praising functions, features, benefits, etc.
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Format: Paperback Verified Purchase
An interesting read, but a little dry in spots. I found myself putting it down a little more often than I normally would but the insight into what makes people identify with certain companies and not others was invaluable. I have taken all kinds of marketing and consumer behaviour courses in the past, but none approached from this particular angle. It was worth reading.
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Format: Hardcover
Let me begin by saying I listened to the (unabridged) audio version of this book before buying the hard copy. I bought the hard cover book because there are simply so many great business concepts and illustrations that I use to emphasize points I am making.

Simon's book is energizing. While the concepts aren't unheard before, they are presented with punch and power. And the way he has woven great accounts of businesses that implement or ignore these concepts is highly engaging.

In the audio version, you will find that his passionate and articulate delivery is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more!

Jim Brown, author of The Imperfect Board Member
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