Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – Dec 27 2011
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“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes
“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq
About the Author
SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.
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Top Customer Reviews
"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."
"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."
"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"
Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?" Eventually, one brave soul finally responds, citing and praising functions, features, benefits, etc.Read more ›
Simon's book is energizing. While the concepts aren't unheard before, they are presented with punch and power. And the way he has woven great accounts of businesses that implement or ignore these concepts is highly engaging.
In the audio version, you will find that his passionate and articulate delivery is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more!
Jim Brown, author of The Imperfect Board Member
So why? Because I believe what Simon believes, that people don't buy what you do, the buy WHY you do it. What you do is proof of what you believe.
My clients are business owners looking to grow their business, earn more clients, develop and lead a stronger team, get more rest and do their life's work... get all that right and profit is the inevitable result.
I used to be an "aspirational sales person". Not any more. Never again. Funny enough, my conversion on new business has increased as well as client retention...
Start With Why is now required reading for my current clients and anyone else who wishes to work with me. Best decision I ever made.
PS: I don't charge extra for spelling mistakes, they're just my gift to you ;-)
Recommended reading for senior executives and CEOs.
The examples and anecdotes he uses are engaging and fitting. A great read and recommended to all business owners.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Sinek, Simon Reprint Edition (December 27, 2011)
Most recent customer reviews
It's no longer a new book, but it's still relevant. This book describes the secret sauce behind very successful businesses. It's about integrity and it's role in business. Read morePublished 17 days ago by Judy Brown
Start buy reading this book ! Excellent book, very business orientedPublished 19 days ago by Olivier
If you've seen the video online, you have the gist of it. The first part of the book is the same, almost word for word. Read morePublished 1 month ago by Timothy Baril
Excellent CD set...everyone should either read the book or listen to the CD version!Published 5 months ago by Todd Plotnikoff