- Hardcover: 272 pages
- Publisher: Crown Business (Feb. 14 2012)
- Language: English
- ISBN-10: 0307888908
- ISBN-13: 978-0307888907
- Product Dimensions: 14.6 x 2.3 x 21.6 cm
- Shipping Weight: 318 g
- Average Customer Review: 10 customer reviews
- Amazon Bestsellers Rank: #31,127 in Books (See Top 100 in Books)
The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career Hardcover – Feb 14 2012
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"Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in or want to be in The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City
"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project
"The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed."
-Jack Dorsey, co-founder of Twitter, co-founder of Square
"This great book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration."
- Penelope Trunk, author, Brazen Careerist
“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur not in a particular company but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab
“Hoffman and Casnocha make a number of astute observations about shifts in the world of work…. As well as explaining network intelligence, or why your contacts’ contacts may be the best source of leads about potential jobs...the book also gives numerous tips—including ones gleaned from the world of online dating—about how best to broker effective relationships.
“If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market”
-Tyler Cowen, Marginal Revolution.
"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world."
-Jeff Weiner, CEO, LinkedIn
“LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea….and replaced it with something better.”
About the Author
REID HOFFMAN is a world-renowned entrepreneur and investor. He is cofounder and executive chairman of LinkedIn, the biggest professional network in the world with 100+ million members. Previously he was executive vice president and on the founding board of directors of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He is an early investor in over 100 technology companies, including Facebook and Zynga.
BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show, and Fox News. BusinessWeek named him one of "America's best young entrepreneurs.” He has spoken to more than ten thousand students and businesspeople in countries around the world.
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This book, written by the cofounder & CEO of LinkedIn (Hoffmann) and an award-winning entrepreneur/author (Casnocha), helps the reader to see that everyone — whether they know/admit it or not — is an entrepreneur. Even if you’re not starting a business, you are still needing to invest in you, and in the career path you are going to take.
One of the key points in this book is that things are always changing. There is no one game plan or right fit. Because the world is not static (unchanging), you will constantly have to be adapting to things as you go along.
I found this book to be extremely helpful, especially as I am in the process of starting a business. There were questions and action steps at the end of each chapter that help you take what you learned and put it into practice. I found a lot of these questions to be really thought-provoking and believe they are going to be extremely useful as I write up my business plan.
I also loved that, while you can tell Mr. Hoffmann is a skilled businessman, his writing is also very accessible and down-to-earth. Mind you, there were a few words he used that I was confused by, or didn’t know the meaning of (had to get out my dictionary!). But overall, the book was still highly readable.
Another thing that was really appealing is the fact that the author seems to be a “Renaissance Soul” (see book by Margaret Lobenstine) like me… preferring variety and change over choosing one thing and sticking with it. I like that he occasionally says to challenge the status quo… that entrepreneurs frequently make their own rules. ;)
Many real-life examples were given of what works and doesn’t work. The stories about the Detroit auto-industry, and about author Sheryl Sandberg were really interesting!
This was one of those books that is just so full of excellent advice and information that I couldn’t wait to get back to it, every time I had to set it aside to go do something else (eat, sleep…). I would most definitely recommend it.
Reid and Ben take you to a fantastic journey in how professional careers are working nowadays. Don't kid yourself that this is they future of professional careers, it already is. Although there is no silver bullet or formula to progress your careers, the Start-Up of You provides with a variety of tools, methods and techniques that are simple but effective. I'll recommend this book to anyone who is looking for a change.
"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."
Hoffman and Casnocha assert, "To succeed professionally in today's world, you need to adopt entrepreneurial strategies...In the same way, you need to stay young and agile; you need to forever be a [begin italics] start-up [end italics]." Speaking for both of them (as he does throughout the book), Hoffman adds, "The business strategies employed by highly successful [begin italics] start-ups [end italics] and the career strategies employed by highly successful [begin italics] individuals [end italics] are strikingly similar." Readers are introduced to several "strategic frameworks" within which valuable (usually counterintuitive) insights are revealed by exemplary entrepreneurs such as Hoffman and Casnocha (of course) as well as Marc Andreesen, Jeff Bezos, Benjamin Franklin, Reed Hastings, Steve Jobs, Mary Sue Milliken, Marc Pinkus, Joseph Priestley, and Sheryl Sandberg, with insights anchored in their real-world experience.
Although Hoffman and Casnocha carefully identify the "what" of what organizational and individual success requires, they focus most of their attention on how (and how not to) achieve it. For example:
o How to develop a YOUR COMPANY/YOU Mind-Set
o How to develop a YOUR COMPANY/YOU Skill-Set
o How to develop and then sustain a competitive advantage
o How to anticipate and prepare for contingencies with agility and resiliency
o How to bounce back from adversity
o How to establish and then strengthen a network of genuine and appropriate relationships
o How to identify and then pursue breakout opportunities
o How to identify and evaluate "intelligent" risks
o How to navigate professional challenges with network intelligence
o How to synthesize information into actionable intelligence
Each of the Fortune 500 companies was originally a start-up and each of their CEOs was once a career-entry employee. My guess (only a guess) is that the most successful companies and their leaders understand, appreciate, and affirm the power and value of the start-up mind-sets and skill-sets that Hoffman and Casnocha examine in this book. For them, for all of us, "life is a permanent beta [and] the trick is never stop starting."
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