This book is a practical guide to evaluating your business idea and a must-read for all aspiring entrepreneurs.
-that if your new venture doesn’t follow the 10x Rule, you should not quit your day job and why
-how early customer development can transform a good idea into a great opportunity
-which opportunities are worth selling everything for
Brad Feld and Dr. Sean Wise have been assessing startup opportunities for more than two decades. They have witnessed more than 30,000 pitches and participated in more than 500 startup launches. Now two of North America’s leading minds in venture capital share how they determine which startups will succeed and which will fail.
This book is indispensable for anybody who has ever thought about starting a business or fumbled their way through giving advice about starting a business.
About the Author
Brad has been an early stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of Techstars.
In addition to his investing efforts, Brad has been active with several non-profit organizations and currently is chair of the National Center for Women & Information Technology, co-chair of Startup Colorado, and on the board of UP Global. Brad speaks and writes extensively on the topics of venture capital investing and entrepreneurship.
Brad holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. Brad is also an avid art collector and long-distance runner. He has completed 23 marathons as part of his mission to finish a marathon in each of the 50 states.