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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – Mar 1 2012

4.3 out of 5 stars 6 customer reviews

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Product Details

  • Hardcover: 608 pages
  • Publisher: K&S Ranch Consulting (March 1 2012)
  • Language: English
  • ISBN-10: 0984999302
  • ISBN-13: 978-0984999309
  • Product Dimensions: 3.2 x 21 x 25.4 cm
  • Shipping Weight: 1.3 Kg
  • Average Customer Review: 4.3 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #4,248 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.

About the Author

A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught around the globe. He is author of the bestselling The Startup Owner's Manual, and his earlier seminal work, The Four Steps to the Epiphany, credited with launching the Lean Startup movement. His May 2013 Harvard Business Review article on the Lean Startup defined the movement.

Steve is widely recognized as a thought leader on startups and innovation. His books and blog have redefined how to build successful startups; his Lean LaunchPad class at Stanford, Berkeley and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic and Huffington Post.

Blank's first book, The Four Steps to the Epiphany (2003), offered the insight that startups are not small versions of large companies large companies execute business models, but startups search for them and led him to realize that startups need their own tools, different from those used to manage existing companies. The book described a Customer Development methodology to guide a startup's search for a scalable business model, launching the Lean Startup movement in the process.

His second book, The Startup Owner's Manual, published in March 2012, is a step- by- step guide to building a successful company that incorporates the best practices, lessons and tips that have swept the startup world since The Four Steps was published.

His essays on his blog, www.steveblank.com, and his two books are considered required reading among entrepreneurs, investors and established companies throughout the world.

In 2011, Blank developed the Lean LaunchPad, a hands- on class that integrates Business Model design and Customer Development into practice through rapid, real- world customer interaction and business model iteration. In 2011, the National Science Foundation adopted Blank's class for its Innovation Corps (I- Corps), training teams of the nation's top scientists and engineers to take their ideas out of the university lab and into the commercial marketplace. To date, more than 400 handpicked teams of scientists and engineers have participated in I-Corps.

Blank also offers a free online version of Lean LaunchPad through Udacity.com; more than 100,000 people have signed up for the class, which is also the centerpiece of Startup Weekend NEXT, a global entrepreneurship training program launched in fall 2012.

Steve is a prolific writer, speaker and teacher. In 2009, he earned the Stanford University Undergraduate Teaching Award in Management Science and Engineering. In 2010, he earned the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business. The San Jose Mercury News listed him as one of the 10 Influencers in Silicon Valley. Harvard Business Review named him one of 12 Masters of Innovation. Despite these accolades and many others, Steve says he might well have been voted "least likely to succeed" in his New York City high school class.

Eight startups in 21 years

After repairing fighter plane electronics in Thailand during the Vietnam War, Steve arrived in Silicon Valley in 1978, as boom times began. He joined his first of eight startups including two semiconductor companies, Zilog and MIPS Computers; Convergent Technologies; a consulting stint for Pixar; a supercomputer firm, Ardent; peripheral supplier, SuperMac; a military intelligence systems supplier, ESL; Rocket Science Games. Steve co- founded startup No. 8, E.piphany, in his living room in 1996. In sum: two significant craters, one massive "dot- com bubble" home run, several "base hits," and immense learning that resulted in The Four Steps to the Epiphany.

An avid reader in history, technology, and entrepreneurship, Steve has followed his curiosity about why entrepreneurship blossomed in Silicon Valley while stillborn elsewhere. It has made him an unofficial expert and frequent speaker on "The Secret History of Silicon Valley."

In his spare time, Steve is a Commissioner of the California Coastal Commission, the public body that regulates land use and public access on the California coast. Steve is on the board of the California League of Conservation Voters (CLCV). He is a past board member of Audubon California, the Peninsula Open Space Land Trust (POST), and was a trustee of U.C. Santa Cruz.

Steve's proudest startups are daughters Katie and Sarah, co- developed with wife Alison Elliott. They split their time between Pescadero and Silicon Valley.


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Format: Hardcover Verified Purchase
The cover says step by step guide, the first few pages say this isn't a novel and you should jump from place to place as needed. They are sending mixed messages. The presentation is pretty terrible compared to newer books like business model canvas. Content is pretty good, but there were no mind blowing spots for me. It's kinda meh.
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Format: Kindle Edition Verified Purchase
These lessons are no longer really just for startups anymore. This is just how to do business and how to understand how value is created.
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Format: Hardcover Verified Purchase
If you're trying to do a startup, this book is an excellent place to start. It's a lot of work and really hard - but that's the point, right?
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