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Stayin Alive: How Canadian Baby Boomers Will Work Play And Find Meaning Hardcover – Nov 16 2010

3.5 out of 5 stars 2 customer reviews

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Product Details

  • Hardcover: 368 pages
  • Publisher: Viking; 1st Edition edition (Nov. 16 2010)
  • Language: English
  • ISBN-10: 067006369X
  • ISBN-13: 978-0670063697
  • Product Dimensions: 16.1 x 2.9 x 23.5 cm
  • Shipping Weight: 612 g
  • Average Customer Review: 3.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #300,814 in Books (See Top 100 in Books)
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Product Description


"A thorough and revealing reflection on the values of the Baby Boom generation, with a surprise @ its core: we're not as uniform a group as the hype contends, and our nostalgia goes back a lot farther than the Sixties." - Moses Znaimer, founder of Zoomer Magazine + Media

"As an 'Autonomous Rebel,' I appreciated the insight into all the Boomer tribes. This book is invaluable for anyone for whom the attitudes and behaviour of the Canadian Boomer generation is a significant factor." - Alan C. Middleton, Schulich School of Business, York University

"Packed with laser-sharp Aha! insights, this is required reading for everyone from marketers to NGOs and politicians. Stayin' Alive drills deep into the mindset of Boomers and beyond—the generations that will profoundly shape our next few decades." - Jeannette Hanna, Co-author of Ikonica, A Field Guide to Canada's Brandscape

About the Author

Michael Adams is president of the Environics group of marketing research and communications consulting companies with offices in the United States and Canada. He has written three bestselling books, including Fire and Ice: The United States, Canada and the Myth of Converging Values, which won the prestigious 2004 Donner Prize for the best book on public policy in Canada.

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By Ian Gordon Malcomson HALL OF FAMETOP 50 REVIEWER on Jan. 19 2011
Format: Hardcover
As one of Canada's foremost statistical analysts, Michael Adams has produced yet another blockbuster study on the Canadian demographic landscape. This time, he addresses the interests and needs of the Canadian baby boomer, a key target group as to how public policy will be shaped in years to come. This is a generation that has more going for it than both its predecessors and successors in terms of education, wealth and economic opportunities. Coming up to retirement, baby boomers potentially have the wherewithall to kick it into high gear if only they start taking advantage of the trends out there. Like in "Sex in the Snow", this book offers an in-depth evaluation of a general social phenomenon through data collected on identifiable trends emerging from its tribes or sub-groups. Whether you belong to the disengaged, anxious, autonomous, or connected people in Canada's baby boom population, Adams believes that you have a critical role to play in defining what this country might look like in the future economically, socially and politically, even more than previous generations. Your specific interests, level of education and values reflect a growing capacity to change with the times, acquire new skills, and still retain a sense of individuality and independence. Each of these cohorts is clearly defining where it wants to go in retirement with respect to new technology, marriage, the job market, and recreational pursuits. I found this book to be especially useful in giving me a viable place in Canadian society. While I tend to be a bit of an autonomous rebel, with my need to chart my own course through life, I also exhibit characteristics from the other groups like wanting to expand my working skills and relate better to others. If you take up this book, you might be surprised to learn that retirement, as a baby boomer, offers some great individual and collective opportunities to be successful.
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Format: Hardcover
I was disappointed in this book, since it's focus was different from what I expected. I thought there might be some new ideas about retirement, and there really weren't. They try to put you into a category, and I didn't seem to totally fit right into any of the categories.
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