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Strategic Marketing for Non-Profit Organizations (7th Edition) Paperback – Oct 10 2007

1.0 out of 5 stars 1 customer review

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Product Details

  • Paperback: 528 pages
  • Publisher: Pearson; 7 edition (Oct. 10 2007)
  • Language: English
  • ISBN-10: 013175372X
  • ISBN-13: 978-0131753723
  • Product Dimensions: 17.8 x 2.8 x 22.9 cm
  • Shipping Weight: 998 g
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #150,620 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

About the Author

Alan Andreasen (Ph.D., M.S., Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Professor Andreasen is a member of several academic and professional associations and serves on the editorial boards of the Journal of Consumer Policy, the Journal of Consumer Research, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is also past president of the Association for Consumer Research and is currently Interim Executive Director of the Social Marketing Institute. Professor Andreasen's publications include 16 books and over one hundred articles and conference papers. His most recent books are Ethics in Social Marketing [Georgetown University, 2001], Strategic Marketing in Nonprofit Organizations, 6th ed., (co-authored with Philip Kotler of Northwestern University) [PH, 2003], Marketing Research that Won't Break the Bank [Jossey-Bass, 2003] and Marketing Social Change [Jossey-Bass, 1995]. Professor Andreasen is a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, Boys and Girls Clubs, and others. He also conducts executive seminars worldwide for a diversified set of non-profit and private sector organizations and several government agencies.

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

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Top Customer Reviews

Format: Paperback Verified Purchase
This book was recommended by a prof and so I bought it. I am not reviewing the content as I have not read it yet but the printing of this book is atrocious! It looked like it was photocopied - the shading is what you can expect when you make photocopies and is not a book that an individual would pay for $175. I will be contacting the publisher to see if this is the typical garbage that they are producing for this book. There is nothing online for me to compare the quality and I suspect the publisher did that intentionally so not let others see how badly they produced this book. If anyone else has this book and the publishing quality is low, let me know so that I know that I'm not the only one that got ripped off.
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Most Helpful Customer Reviews on (beta) HASH(0x982c84bc) out of 5 stars 8 reviews
2 of 2 people found the following review helpful
HASH(0x98165aec) out of 5 stars Excellent book April 25 2012
By Thunderbolt - Published on
Format: Paperback Verified Purchase
A complete reference for a non profit organization as a good view of the market, and a way to give a tool for the administrative personnel.
1 of 1 people found the following review helpful
HASH(0x9816f8f4) out of 5 stars It is hard to follow June 10 2013
By Princess kasune - Published on
Format: Paperback Verified Purchase
It is not straight to the point. Sometimes it does not make understanding easy. Yet it still a ok be to use for classes.
HASH(0x98168348) out of 5 stars ... not impressed with this book but I am more annoyed that my professor assigned a book from 2008 in ... Sept. 17 2014
By SE - Published on
Format: Paperback Verified Purchase
I am not impressed with this book but I am more annoyed that my professor assigned a book from 2008 in 2014. There has to be a better resource. This book is horrible. It is extremely flat and does not clearly get to the point. I am glad I rented this, I thought about buying it and I would have returned it the same day to rent it. I have other books from Kotler and I hoped with him having something to do with the book it would be great. He is lead author on Marketing Strategies and it is a great resource. I am so disappointed...
1 of 2 people found the following review helpful
HASH(0x9816fa5c) out of 5 stars Great way to get books, but it was worn Feb. 15 2013
By Anthony - Published on
Format: Paperback Verified Purchase
The book came and it looked like it was in great condition until i opened it up. I found that the binding on the book was worn off and the pages seem like they want to fall apart. It's expected that you keep the book in good condition, but I'm not sure what to do when it's already worn. This book is for class and it is very helpful.
1 of 2 people found the following review helpful
HASH(0x9816fa8c) out of 5 stars Excellent Condition Aug. 27 2013
By Deb E Dahlseng - Published on
Format: Paperback Verified Purchase
This book arrived in a timely manner and was in excellent condition. There is no highlighting or writing in the book, which is exactly what I had hoped. Renting a used textbook can be a bit of a gamble, but I am very happy with my decision and the book.