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Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive by [Dardick, Erle]
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Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive Kindle Edition

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Length: 179 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Product description

Product Description

Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table so he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. “I believe the fastest-growing source of revenue for restaurants will be catering,” asserts Dardick, a serial entrepreneur, “and I have no doubt it will be their most important revenue source during the next decade.” Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm’s clients grow their revenue by embracing a catering strategy. Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services or off-premise catering for pick-up. One’s catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy. “This is a book about driving new and incremental sales for our community’s brands,” writes Dardick. “It’s about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It’s about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment.”

100% of net proceeds from the sale of Get Catering and Grow Sales! are being donated to Share Our Strength®. Share Our Strength®, a national nonprofit, connects children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign, Share Our Strength is ending childhood hunger in America by 2015. Visit to get involved.

About the Author

Erle Dardick is a 15-year catering veteran, business turnaround expert and author and is best known for helping multi-unit restaurant operators leverage their existing assets to create successful catering revenue channels. After owning and running a highly successful retail deli and catering operation, Erle founded MonkeyMedia Software to provide catering solutions, including strategy, education and software, to multi-unit restaurant operators.

Product details

  • Format: Kindle Edition
  • File Size: 458 KB
  • Print Length: 179 pages
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0079NZOUC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,013,898 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 2.0 out of 5 stars 1 reviews
Dan Urbancic
2.0 out of 5 starsnot much substance
September 17, 2013 - Published on
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