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Strategie océan bleu (French) Paperback – April 13 2010

3.8 out of 5 stars 31 ratings

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Paperback, April 13 2010
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About the Author

W. Chan Kim occupe la chaire D. Henderson du Boston Consulting Group à l'Insead, où il est professeur de stratégie et de management international. Renée Mauborgne est professeur de stratégie et de management à l'Insead. Ensemble, ils ont écrit de nombreux articles parus dans la Harvard Business Review. Tous deux membres du Forum économique mondial, ils sont également les fondateurs du Value Innovation Network, un réseau international de consultants qui met en pratique des Stratégies Océan Bleu et développe l'innovation-valeur dans les entreprises.

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3.8 out of 5 stars
3.8 out of 5
31 customer ratings
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Reviewed in Canada on November 7, 2016
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Etienne M. Lorenceau
5.0 out of 5 stars Un philtre d'étude marketing pragmatique et pertinent
Reviewed in France on August 9, 2014
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Fabulos971
4.0 out of 5 stars Très bon ouvrage dans l'ensemble
Reviewed in France on May 29, 2014
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SPAGNOU
2.0 out of 5 stars Un de plus
Reviewed in France on June 25, 2015
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5.0 out of 5 stars Parfait
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corinne
4.0 out of 5 stars Un livre rafraichissant et qui ouvre les horizons!
Reviewed in France on January 25, 2014
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L. Denault
3.0 out of 5 stars Perdu l’intérêt
Reviewed in France on November 15, 2019
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Romain
5.0 out of 5 stars Parfait pour lancer un projet
Reviewed in France on June 27, 2015
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joseemusique
3.0 out of 5 stars Le monde pour faire des affaires bouge
Reviewed in France on July 13, 2015
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yquenechdu
5.0 out of 5 stars Un très bon ouvrage
Reviewed in France on December 6, 2014
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Gregory Mermet
3.0 out of 5 stars une thématique que j'aime
Reviewed in France on May 8, 2014
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Xaintrie
2.0 out of 5 stars un livre révolutionnaire, soi disant
Reviewed in France on August 24, 2014
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MRG
5.0 out of 5 stars un beau kdo
Reviewed in France on January 4, 2015
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5.0 out of 5 stars Parfait
Reviewed in France on March 4, 2015
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François Tabourot
5.0 out of 5 stars Incontournable
Reviewed in France on October 8, 2014
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CARADEC Didier
5.0 out of 5 stars Stratégie marketing
Reviewed in France on July 11, 2014
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