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Strategie océan bleu (French) Paperback – Apr 13 2010

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Paperback, Apr 13 2010
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Product details

  • Paperback
  • Publisher: Village Mondial (April 13 2010)
  • Language: French
  • ISBN-10: 2744064416
  • ISBN-13: 978-2744064418
  • Product Dimensions: 23.5 x 1.5 x 16 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #593,268 in Books (See Top 100 in Books)
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Product description

About the Author

W. Chan Kim occupe la chaire D. Henderson du Boston Consulting Group à l'Insead, où il est professeur de stratégie et de management international. Renée Mauborgne est professeur de stratégie et de management à l'Insead. Ensemble, ils ont écrit de nombreux articles parus dans la Harvard Business Review. Tous deux membres du Forum économique mondial, ils sont également les fondateurs du Value Innovation Network, un réseau international de consultants qui met en pratique des Stratégies Océan Bleu et développe l'innovation-valeur dans les entreprises.


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November 7, 2016
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