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The Strategy and Tactics of Pricing (5th Edition) Hardcover – Mar 2 2010

4.6 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 352 pages
  • Publisher: Routledge; 5 edition (March 2 2010)
  • Language: English
  • ISBN-10: 0136106811
  • ISBN-13: 978-0136106814
  • Product Dimensions: 17 x 2.8 x 23.4 cm
  • Shipping Weight: 621 g
  • Average Customer Review: 4.6 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #190,936 in Books (See Top 100 in Books)
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Product description

From the Back Cover

KEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law
 
MARKET: For those interested in learning about market pricing.
 



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April 11, 2017
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Amazon.com: 4.1 out of 5 stars 43 reviews
Savage2
3.0 out of 5 starsI would actually have recommended that the teacher look into another book
September 2, 2017 - Published on Amazon.com
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Hans P. Zell
5.0 out of 5 starsThe Standard Pricing Text
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armyminusr
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aleyegros
5.0 out of 5 starsLearning as a seller and as a buyer.
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