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Switch: How to Change Things When Change Is Hard Hardcover – Feb 16 2010

4.5 out of 5 stars 32 customer reviews

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  • Switch: How to Change Things When Change Is Hard
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  • Made to Stick: Why Some Ideas Survive and Others Die
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  • Decisive: How to Make Better Choices in Life and Work
Total price: CDN$ 79.24
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Product details

  • Hardcover: 320 pages
  • Publisher: Random House Canada (Feb. 16 2010)
  • Language: English
  • ISBN-10: 0307357279
  • ISBN-13: 978-0307357274
  • Product Dimensions: 14.5 x 3 x 21.6 cm
  • Shipping Weight: 612 g
  • Average Customer Review: 4.5 out of 5 stars 32 customer reviews
  • Amazon Bestsellers Rank: #1,998 in Books (See Top 100 in Books)
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Review

 “Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.”
--The Wall Street Journal

“’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”
--Fort Worth Star-Telegram

“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making.”
--Time

“Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”
--BusinessWeek.com

“No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “
--Smartmoney.com




From the Hardcover edition. --This text refers to an out of print or unavailable edition of this title.

About the Author

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.

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HALL OF FAMETOP 50 REVIEWERon February 16, 2010
Format: Hardcover
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on April 13, 2017
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on May 9, 2017
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on September 6, 2014
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TOP 500 REVIEWERon January 31, 2011
Format: Hardcover
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on March 8, 2010
Format: Hardcover
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