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Switch: How to Change Things When Change Is Hard Audio CD – Audiobook, Unabridged
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“Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.”
--The Wall Street Journal
“’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”
--Fort Worth Star-Telegram
“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making.”
“Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”
“No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “
From the Hardcover edition.
About the Author
Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.See all Product Description
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Top Customer Reviews
Moreover, the Heaths invoke a few extended metaphors. The most important of these are the Rider (i.e. our rational side), the Elephant, (i.e. our emotional and instinctive side) and the Path (i.e. the surrounding environment in which change initiatives will be conducted). The challenge is to direct the Rider, motivate the Elephant, and shape the Path to make change more likely, "no matter what's happening with the Rider and Elephant...If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you."
Donald Berwick offers an excellent case in point.Read more ›
This book would be great for anyone wanting to understand why changes occurs or doesn't and how to get people and organizations to change their behavior.
Professionally, I design health and wellness products and services, so influencing behaviour and helping people change is relevant for me. This is a book about making change on a personal and organizational level -' it''s an accessible read on psychodynamics designed around a set of simple maxims to help you understand and influence change in everyday life.
There is some similarity with Nudge, by Thaler and Sunstein, another excellent book focused on influencing behavior. Nudge is an academic treatment of decision making, focused on the cognitive process. Nudge beats you over the head with evidence (it''s long) and it''s less actionable than Switch, however, I still recommend Nudge for those who are serious about design, marketing, business, public policy, education etc. Read it after Switch' they offer different things.
In Switch, the Heath brothers illustrate the dichotomy between the thinking rational self and the feeling instinctive self and how they can work together to bring about change. They also focus on our social environment 'how one''s context can influence behavior.
Simply and effectively, the authors' use an analogy to explain how to change behavior: Direct the Rider, motivate the Elephant, and shape the Path.Read more ›
Most recent customer reviews
One of the single best books on making transformational change happen. Many real life and relevant stories are great sources for generating ideas.Published 7 days ago by Concorde
In this book they cover motivating your emotional side, shaping a path so you know the next steps, and getting your logical side on board with your mission. Read more
Really good insight to how peeps change...and why they avoid it so much. Good readPublished 11 months ago by Tanya Plummer-Saunders
Fantastic book. Writing a book on change is a monumental task. To cover the full breadth would take a 100 volume collection... Read morePublished 15 months ago by VG
A good book, with practical advice - my favorite of the Heath's booksPublished 21 months ago by Amazon Customer
Great book. Only 1/2 done and already exceeded expectations.Published 21 months ago by Adrian Moskal
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